
Senior Manager, Marketing, English Services
Radio-Canada
full-time
Posted on:
Location Type: Hybrid
Location: Toronto • Canada
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Job Level
About the role
- Develop and execute annual CBC’s go-to-market strategy for newcomer audience acquisition
- Project development & stakeholder management including senior / mid level management across multiple business lines
- Strategic planning
- Resource management including paid media
- Leads the work within department as assigned, with project teams participating within Marketing & Communications
- Network-wide roll out of strategy
- Makes decisions both independently and under guidance
Requirements
- Post-secondary education, B/A preferred; Communications, Marketing, Advertising, related discipline preferred
- 10 years of relevant experience and 5 years experience managing or leading teams
- Marketing and communication strategic plans; communications planning; strategic account management including brand management, marketing, publicity, public relations, sponsorship, internal and external relations
- Proficiency in English, additional languages will be considered a strong asset
- Advertising strategies, current creative trends, current trends in audience consumption, experience working with different communities of interest
- Standard business - Google suite, Office
- Requires creativity, strategic thinking, ability to work cross-functionally as a lead and as a member of high performing team, ability to analyse and act upon data
- High emotional intelligence, interpersonal skills, presentation skills written and verbal, public speaking
Benefits
- Health insurance
- Flexible working hours
- Paid time off
- Professional development opportunities
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
strategic planningproject managementstakeholder managementresource managementmarketing strategycommunications planningbrand managementpublic relationsadvertising strategiesdata analysis
Soft Skills
creativitystrategic thinkingcross-functional collaborationhigh emotional intelligenceinterpersonal skillspresentation skillswritten communicationverbal communicationpublic speakingteam leadership