Product Marketing Specialist – Customer Advocacy
Radicle Health
full-time
Posted on:
Location Type: Remote
Location: United States
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Salary
💰 $95,000 - $105,000 per year
About the role
- Develop and manage customer advocacy and referral programs
- Source and coordinate customer stories, quotes, and proof points
- Support creation of ROI-backed case studies and customer evidence
- Maintain a consistent cadence of customer communications
- Partner with Product, Sales, and CX to activate customer proof throughout GTM
Requirements
- 2+ years in Product Marketing, Customer Marketing, or similar GTM role
- Strong ability to develop stories from qualitative and quantitative data
- Ability to develop and tell compelling stories that drive new business and upsells
- Experience creating with short and long-form enablement content including sales sheets, ROI calculators, white papers, webinars, and other materials
- Experience with GTM campaigns for upsells, cross-sells, and feature releases.
- Strong project coordination and cross-functional communication
- Ability to turn customer insights into clear narratives and assets
Benefits
- Unlimited PTO policy
- Competitive medical, dental, and vision healthcare coverage
- 401k matching
- Paid holidays
- Volunteer time off
- Paid parental leave
- Remote work stipend
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
Product MarketingCustomer MarketingGTM campaignsenablement contentsales sheetsROI calculatorswhite paperswebinarscustomer advocacy programscase studies
Soft Skills
storytellingproject coordinationcross-functional communicationdata analysiscustomer insightsnarrative developmentrelationship buildingcontent creationstrategic thinkingcollaboration