Rabbet

Product Marketing

• Rabbet is a fast-growing real estate investment platform that empowers owners, capital partners and service providers to manage construction finance and development more efficiently.
• Develop and execute comprehensive go-to-market plans for product launches, including messaging, positioning, and marketing campaigns.
• Define and communicate product value propositions to target audiences across channels.
• Create tailored messaging and content for ideal customer profiles (ICP) across product lines to support lead generation.
• Conduct market research and competitive analysis to inform website landing pages, sales collateral, and other marketing materials.
• Develop and manage email marketing strategies, including newsletters and performance tracking.
• Collaborate with SMEs to create thought leadership content: blog articles, industry reports, paid and organic social campaigns.
• Create sales enablement tools: pitch decks, case studies, landing pages and FAQs to support sales.
• Maintain shared marketing asset libraries and ensure consistent messaging across Product, Sales, and Customer Success.
• Track key sales pipeline metrics, maintain ICP profiles, and analyze win-loss trends to refine targeting and conversion strategies.

Product Marketing Manager