Quvia

Digital Marketing Manager

Quvia

full-time

Posted on:

Location Type: Hybrid

Location: Miramar • Florida • United States

Visit company website

Explore more

✨ AI Apply
Apply

About the role

  • Own Quvia’s digital marketing strategy across channels, aligned to business goals and target accounts
  • Define priorities, budgets, and success metrics for all digital programs
  • Translate high-level objectives into clear, executable digital plans and campaigns
  • Own Quvia’s presence and performance across priority digital channels, including LinkedIn, with a focus on account engagement and measurable outcomes
  • Own website strategy and performance, including information architecture, page strategy, landing pages, and conversion flows
  • Define requirements for website content and experiences needed to support target accounts and complex B2B buying journeys, in partnership with cross-functional stakeholders
  • Use analytics, testing, and performance insights to continuously improve engagement, conversion, and account progression
  • Plan, execute, and optimize paid programs across LinkedIn Ads and Google Ads
  • Build account-based campaigns focused on engaging priority accounts and buying committees
  • Manage targeting, creative testing, budgets, and ongoing optimization across channels
  • Establish and own Quvia’s email marketing program, starting with core communications such as newsletters
  • Evolve email strategy and execution over time to support account engagement and longer B2B sales cycles as business needs grow
  • Coordinate email with paid and web programs to support account progression and engagement
  • Manage and optimize the digital marketing toolset, including analytics, marketing automation, and advertising platforms
  • Establish clear reporting and dashboards to track performance, account engagement, and pipeline influence
  • Use data to inform decisions, prioritize efforts, and continuously improve program effectiveness
  • Identify and evaluate new tools, platforms, and strategies to improve reach and engagement with target accounts
  • Lead testing and experimentation across channels, messaging, and formats
  • Apply learnings to scale what works and refine or retire what does not

Requirements

  • 5–8 years of experience in B2B digital marketing with end-to-end program ownership
  • Strong experience with: Website performance and conversion optimization
  • LinkedIn and Google Ads in a B2B context
  • Email marketing and lifecycle or nurture programs
  • Account-based or target-account marketing approaches
  • Experience with HubSpot (or similar) for marketing automation, email, lifecycle management, and reporting, and with Webflow for website content management and optimization
  • Experience marketing complex, technical products with long sales cycles and multiple decision-makers
  • Strong analytical skills and comfort using data to guide strategy and execution
  • Strong program and project management skills, with the ability to plan, prioritize, and execute multiple initiatives simultaneously
  • Ability to operate independently in a small, fast-moving team
  • Clear written and verbal communication skills
Benefits
  • Competitive Salary
  • Performance Bonus
  • Competitive health benefits
  • Flexible Paid Time Off policy
  • Pension
  • Stock options
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
B2B digital marketingwebsite performance optimizationconversion optimizationLinkedIn AdsGoogle Adsemail marketingaccount-based marketingmarketing automationlifecycle managementdata analysis
Soft Skills
analytical skillsprogram managementproject managementplanningprioritizationexecutionindependencecommunication