Affiliate Strategist
Qurate Retail Group
full-time
Posted on:
Location Type: Hybrid
Location: West Chester • New Jersey • Pennsylvania • United States
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About the role
- Responsible for the day-to-day management of all Affiliate media program needs including but not limited to executing, optimizing, and planning of media campaigns and marketing strategies
- Achieves sales and business targets by optimizing the program daily
- Collaborates with Senior Manager on affiliate channel planning, identifying areas of opportunities to grow the channel
- Build partner relationships, staying abreast of trends and emerging issues; manage and enhance strategic relationships with key partner
- Reports on campaign performance, gathers insights, and makes recommendations for further testing and campaign spend
- Initiates and executes campaigns with test partners, targeting campaigns and new business initiatives to drive scale, after self-identifying opportunities
- Partners with ad agency on strategy, optimization opportunities, incremental growth initiatives, and partner performance & growth prospects
- Supports the team through market research and industry benchmarking to improve program strategy
- Supports Senior Manager with reporting & analysis projections: monitoring spend and sales daily, weekly, and monthly collected from analytics platforms and Impact Radius
- Responsible for tracking performance of test partners, targeting campaigns and new business initiatives and providing Senior Manager with visibility into ongoing work, program testing performance and optimization efforts
Requirements
- BA/BS in merchandising, marketing, communications, or related field; or equivalent experience required
- 3-4 years professional experience, within marketing, communications or eCommerce
- Must be a strong self-starter, with the ability to both recommend and initiate work and projects with minimal direction
Benefits
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Applicant Tracking System Keywords
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Hard Skills & Tools
media campaignsmarketing strategiescampaign performance analysismarket researchprogram optimizationaffiliate marketingdata analysissales targetsbusiness initiativesperformance tracking
Soft Skills
collaborationrelationship managementself-starterinitiativecommunicationstrategic thinkingproblem-solvingrecommendation skillsadaptabilityinsight generation