Develop & oversee the merchandise category strategies and digital site programming to drive sales and customer engagement on the digital platforms (web and apps)
Lead the prioritization of content and resource requests aligned with business priorities
Collaborate with the broader Digital Commerce team and cross-functional leaders to deliver the sales plan
Lead the team to develop and execute the Category Sales and Digital Commerce Platform Plans
Lead the Digital Programming strategy including site & app Homepage programming, allocation of off-air real estate, including metas and apps, to maximize sessions, sales, new names, and the customer experience
Partner with other entities (marketing, merchandising, planning, programming, analytics) to drive allocation and enhance multi-channel shopping experience and increase customer engagement
Develop expertise in multi-channel shopping behavior and champion enhancements that improve off-air opportunities, deliver on advancing platform capabilities and increase user engagement
Develop and execute marketing and promotional plans
Lead collaboration efforts to build and deliver on category merchandising strategies and platform optimization capabilities
Develop and manage compelling, multi-channel content to drive QVC key digital performance metrics
Analyze sales (both internal and external), traffic and customer trends to drive effectiveness of digital programs, events, and promotions and make recommendations for improvement
Represent eCommerce team in senior level strategy meetings; educating and sharing work and knowledge with the team and internal partners
Develop and sustain a high performing and talented team with the right skills and leadership competencies
Define team priorities and ensure structure and alignment exists to support and achieve established objectives across the digital platforms
Sets clear goals for delivering growth in digital platforms in QVC
Requirements
Bachelor's degree or relevant experience is required
advanced degree in a related field preferred
7 plus years eCommerce experience required
Minimum 5 years' experience in managing/leading others
Must have deep understanding of eCommerce merchandising best practices and trends
digital platform tool management and optimization also preferred
Demonstrated experience in analyzing market trends & competition and identifying new growth opportunities
Expert level knowledge of latest Internet, mobile, video, streaming and related New Media technology trends, new functionality and market demands