Queima Diária

BI Analyst – CRM Focus

Queima Diária

full-time

Posted on:

Location Type: Hybrid

Location: Belo Horizonte • 🇧🇷 Brazil

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Job Level

Mid-LevelSenior

Tech Stack

ETLSQLTableau

About the role

  • Develop strategic analyses and dashboards that connect CRM, marketing and product data, translating information into actionable insights to optimize the customer journey.
  • Define and monitor performance indicators (KPIs) related to acquisition, retention, engagement and customer value (LTV, churn, NPS, RFV — recency, frequency, value).
  • Support the definition and measurement of CRM strategies, campaigns and automated flows, ensuring intelligent use of data.
  • Create and maintain segmentation and behavioral prediction models (purchase, reactivation, cancellation, etc.).
  • Integrate and process data from different sources (CRM, automation platforms, e-commerce, BI, paid media), ensuring data quality and consistency.
  • Collaborate with Marketing and Product teams on data-driven decision making.

Requirements

  • Proficiency in BI tools (Power BI, Tableau or Looker Studio).
  • Intermediate SQL skills and experience with ETL processes.
  • Experience in analyzing CRM and customer behavior data.
  • Understanding of API integrations and data flows between platforms.
  • Ability to translate complex data into presentations and strategic recommendations.
  • Analytical, curious and results-oriented profile.
  • Preferred qualifications:
  • Experience with CRM and marketing automation tools (HubSpot, RD Station, Salesforce, Dynamics, etc.).
  • Experience in data modeling or in Data Analytics projects focused on CRM.
  • Knowledge of digital marketing metrics and customer analytics.
Benefits
  • Queima provides a Flash card for meal/food allowance.
  • Co-pay Health and Dental plans with no monthly fee.
  • Remote work allowance.
  • For those living in Belo Horizonte (BH), we have a great, cozy office.
  • Profit Sharing Program (PLR).
  • Extended paternity leave for expectant fathers.
  • Childcare assistance.
  • Financial assistance for English or Spanish classes.
  • Access to our full fitness, health and wellness platform and access to Smart Fit gyms across Brazil.
  • A relaxed and motivating work environment.
  • Performance cycles and an exclusive learning and development platform: Queima Academy.
  • No dress code.
  • Employee referral programs.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
SQLETL processesdata modelingbehavioral prediction modelsKPI monitoringdata analysisCRM strategiessegmentationdata integrationdigital marketing metrics
Soft skills
analyticalcuriousresults-orientedcommunicationcollaborationpresentation skillsstrategic thinking
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