Quandela

Head of Marketing

Quandela

full-time

Posted on:

Location Type: Hybrid

Location: Paris • France

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Job Level

Lead

Tech Stack

Cloud

About the role

  • Build and lead Quandela’s enterprise marketing engine in a non-mature, emerging deep-tech market
  • Structure and scale our enterprise lead generation strategy
  • Design and execute Account-Based Marketing (ABM) campaigns
  • Own marketing contribution to pipeline
  • Build and grow the marketing organization progressively
  • Define and execute a global enterprise lead generation strategy
  • Structure and deploy ABM campaigns targeting prioritized accounts
  • Map and tier strategic accounts (Tier 1 / Tier 2)
  • Design multi-touch nurturing strategies across channels (email, LinkedIn, events, thought leadership)
  • Ensure continuous engagement with key accounts across multi-year cycles
  • Align closely with Sales on opportunity prioritization and follow-up discipline
  • Own marketing contribution to enterprise pipeline
  • Sales enablement (sales narratives, decks, case studies, battlecards, technical storytelling)
  • Structure CRM usage (segmentation, enrichment, tracking, automation)
  • Design and implement lead scoring models (including event contribution scoring)
  • Improve automation maturity (tool optimization or migration if needed)
  • Build dashboards measuring marketing’s impact on pipeline evolution
  • Maintain high data quality and prevent database fatigue
  • Develop educational nurturing frameworks
  • Build demand where awareness and urgency are not yet fully established
  • Build an ecosystem & partner marketing (HPC & Cloud)
  • Nurture a community & adoption (users → buyers) working closely with the Hub team
  • Structure content strategies that progressively move accounts from exploration to strategic investment
  • Support long sales cycles (2–4 years), including engagement during public funding processes
  • Supervise the Product Marketing Specialist and ensure technical features are translated into persona-based value propositions
  • Supervise the Event Specialist and ensure events are integrated into the broader lead generation framework
  • Design the future marketing organization (roles, hiring timing, seniority mix)
  • Coordinate external partners (freelancers, agencies, specialized consultants)

Requirements

  • 10+ years of B2B technology marketing experience
  • Proven leadership experience
  • Experience building or restructuring marketing in a scale-up or complex environment
  • Experience addressing large enterprise accounts is critical.
  • Proven experience in enterprise lead generation
  • Proven experience in Account-Based Marketing (ABM)
  • Experience in CRM structuring & segmentation
  • Experience in marketing automation
  • Experience in data-driven pipeline management
  • Experience in managing long B2B sales cycles
  • Engineering background (Physics, Computer Science, Engineering) is a strong plus.
  • Deep technical curiosity and ability to engage with researchers and engineers are mandatory.
Benefits
  • Profit-sharing and a company savings plan
  • Annual sustainable mobility bonus for eco-friendly transport (e-bike, e-scooter, electric car)
  • Fully covered health insurance (Alan)
  • Referral program
  • Meal subsidies (Swile)
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
Account-Based Marketinglead generationCRM structuringsegmentationmarketing automationdata-driven pipeline managementlong B2B sales cycleslead scoring modelsmulti-touch nurturing strategiestechnical storytelling
Soft Skills
leadershipstrategic thinkingcollaborationcommunity nurturingcommunicationorganizational skillsadaptabilityproblem-solvingcreativityengagement