QualityLogic

Go-To-Market Lead

QualityLogic

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $250,000 - $300,000 per year

Job Level

Senior

About the role

  • You are accountable for turning a launched capability into a growing, repeatable revenue engine.
  • Lead consultative sales conversations directly including discovery, solution framing, value/ROI storytelling, objection handling, negotiation, and closing or co-closing.
  • Define, validate, and refine the ideal customer profile and buying triggers.
  • Improve conversion rates and sales-cycle efficiency through better messaging, enablement, and qualification.
  • Build and enforce a qualification process that prevents downstream delivery surprises.
  • Equip sales and partner teams with assets, training, and an operating rhythm to drive results.
  • Ensure brand, website, and content reflect real customer needs and land with the market.
  • Run continuous customer discovery including win/loss analysis, interviews, and deal-cycle feedback loops.
  • Build the GTM plan: ICP, segments, channels, offers, pipeline targets, and quarterly priorities.
  • Partner with marketing to create content that converts.

Requirements

  • 5+ years in B2B go-to-market roles that blend strategy and hands-on execution including direct, customer-facing selling responsibilities.
  • Proven experience building a repeatable B2B go-to-market motion from early stage.
  • Strong customer instincts: can run discovery, synthesize findings, and turn insights into action.
  • Proven consultative B2B sales capability: can lead discovery, build trust quickly, handle objections, and close or co-close deals with annual contract values in the $100K-$200K+ range.
  • Comfort operating cross-functionally with sales, marketing, and engineering, and driving outcomes without direct authority.
  • Ability to create crisp GTM artifacts: positioning documents, battlecards, enablement materials, talk tracks, qualification checklists, and playbooks.
  • Analytical mindset: uses funnel metrics and data to prioritize and measure impact.
  • Strong executive presence and persuasive communication: comfortable presenting to and influencing senior stakeholders and decision-makers.
Benefits
  • You’re a builder: you create clarity, ship assets, and iterate fast.
  • You communicate simply and directly.
  • You run toward ambiguity and turn it into plans, experiments, and results.
  • You’re comfortable being both strategic and hands-on—in the same afternoon.
  • You’re energized by being customer-facing: credible, confident, and persuasive in live conversations, with the presence to move deals forward.
  • Key Metrics You’ll Influence: Qualified pipeline created and number of qualified opportunities per month, win rate and stage conversion rates, content-to-lead-to-opportunity conversion rates by channel, partner-sourced pipeline contribution, closed-won revenue influenced and personally led, including win rate on those deals.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
B2B salesgo-to-market strategycustomer discoveryconsultative salesobjection handlingnegotiationsales-cycle efficiencyGTM artifactsfunnel metricsdata analysis
Soft Skills
customer instinctstrust buildingpersuasive communicationexecutive presencecross-functional collaborationanalytical mindsetstorytellingtrainingleadershipproblem-solving