Qualiserve

Social Media Analyst

Qualiserve

contract

Posted on:

Location Type: Hybrid

Location: ItajaíBrasil

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About the role

  • Turn Qualiserve's social channels into a strategic platform for authority, relationship-building, and opportunity generation.
  • Build and execute a strategic content calendar (LinkedIn, Instagram and priority channels), aligning content with business goals.
  • Establish a digital presence focused on thought leadership in Technology, Data & AI, Innovation and Culture.
  • Develop a consistent brand narrative aligned with our cultural manifesto.
  • Support social selling strategies with leadership and BDMs (Business Development Managers).
  • Create creative campaigns aligned with lead-generation objectives.
  • Produce funnel-oriented content (awareness, consideration and conversion).
  • Support inbound marketing and employer branding efforts.
  • Develop strategic scripts for videos, reels and human-centered content.
  • Translate complex technical topics into accessible, strategic language.
  • Test formats, approaches and the use of AI in content production and optimization.
  • Monitor strategic metrics.
  • Recommend data-driven improvements.
  • Track impact on qualified engagement and opportunity generation.

Requirements

  • Experience in strategic social media management (especially LinkedIn).
  • Knowledge of branding and digital positioning.
  • Proficiency with design tools (Canva, Adobe Creative Suite or similar).
  • Strong copywriting and storytelling skills.
  • Basic knowledge of paid traffic/paid social (a plus).
  • Familiarity with marketing automation and AI applications in marketing (a plus).
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
strategic social media managementbrandingdigital positioningcopywritingstorytellingmarketing automationAI applications in marketingcontent productionlead-generation strategiesfunnel-oriented content
Soft Skills
relationship-buildingcreativitycommunicationstrategic thinkingdata-driven decision makingadaptabilitycollaborationleadership