Support the development and execution of global marketing plans, ensuring alignment with overall business objectives.
Own and execute end-to-end global top-of-funnel campaigns across multiple channels.
Collaborate with regional marketing teams to localize global campaigns and ensure relevance across markets.
Partner cross-functionally with content, digital, marketing operations, product marketing, sales, and leadership to translate priorities into effective campaign activity.
Manage assigned campaign budgets, ensuring efficient spend and strong ROI.
Help define campaign KPIs, timelines, deliverables, and success metrics.
Track and analyze global campaign performance; share insights, reports, and optimization recommendations.
Gather feedback from regional teams and stakeholders to continuously improve campaign execution.
Monitor full-funnel performance metrics and apply data-driven insights to increase engagement and conversion.
Maintain clear, proactive communication with stakeholders on progress, timelines, risks, and outcomes.
Contribute to a culture of experimentation, learning, and continuous improvement within the demand generation team.

Requirements

Bachelor’s degree in Marketing, Business, Communications, or a related field.
3–5+ years of experience in B2B marketing, ideally in campaign execution or demand generation.
Strong understanding of global campaign development, digital channels, and top-of-funnel lead generation.
Experience working with marketing automation platforms, CRM systems, and analytics tools.
Excellent written and verbal communication skills with strong attention to detail.
Familiarity with B2B SaaS or a related industry is an asset.
Analytical mindset with the ability to interpret data and turn insights into action.
Proven ability to collaborate effectively across cross-functional and regional teams.
Strong organizational and project management skills, with the ability to manage multiple campaigns at once.
Candidates must demonstrate strong, hands-on expertise with Oracle Eloqua.

Benefits

Flexible Work: Embrace a hybrid work model blending office and remote setup for a balanced lifestyle.
Endless Learning: Access global opportunities for growth through our 24/7 online learning platform.
Inclusive Community: Join our Empowered Communities and engage in our Philanthropy program.
Comprehensive Rewards: Enjoy competitive Total Rewards covering wellness, work/life balance, and more, including a generous referral scheme.
Caring for Wellbeing: Access our complimentary employee assistance program for mental health support.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

campaign executiondemand generationtop-of-funnel lead generationdata analysisbudget managementKPI definitionperformance trackingcampaign optimizationmarketing automationOracle Eloqua

Soft Skills

communicationcollaborationorganizational skillsproject managementattention to detailanalytical mindsetproactive communicationadaptabilitycreativityproblem-solving