PPC Strategist
QS Quacquarelli Symonds
full-time
Posted on:
Location Type: Hybrid
Location: London • United Kingdom
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About the role
- Devising and delivering scalable performance marketing campaigns, as part of a holistic strategy to generate leads for QS Events
- Collaborating with marketing regional teams and directors to ensure performance marketing campaigns are aligned with business goals
- Introduce processes to improve campaigns’ management efficiency and eliminate overlapping actions
- Keeping track of QS Events campaigns’ performance and taking continuous optimization action to deliver scalable results
- Implement innovative audience strategies that drive prospects from awareness to engagement to conversion aiming at ameliorating the quality of leads
- Guide PPC executives on the latest AI advancements and proceed with a testing plan to unlock incremental value in campaigns’ performance
- Establish effective communication across teams and share actionable insights that shape a value-based strategy, by analysing historical data and current performance
- Any other duties that fall within the purpose and scope of the role
Requirements
- Excellent attention to detail and understanding of PPC acquisition strategies
- A proven track record of managing multiple PPC accounts across Paid Social and Paid Search
- Experience in testing and implementing AI advancements in performance marketing field
- Proven ability of utilizing website analytics and search data to shape effective acquisition strategies
- Great knowledge of Web Analytics tools including GA4
- Confident in working with extensive data sets and conversion funnels to streamline audience acquisition
- Strong organization and project management skills
- Ability to understand critical issues and bring appropriate resolution to complex issues
- Good presentation skills
Benefits
- Competitive base salary
- Access to an annual bonus scheme (for qualifying roles only)
- 25 days annual leave, plus bank holidays – increasing to 27 days after 5 years’
- Access to a Buy Holiday scheme allowing you to buy up to 5 additional holiday days per year
- Enhanced maternity and paternity leave
- Generous pension through Royal London
- Comprehensive private medical insurance and wellness scheme through Vitality
- Cycle to work scheme
- A vibrant social environment and multicultural and multinational culture
- Free subscription to the Calm App – the #1 app for sleep, meditation, and relaxation
- A focus on welfare which is led by our global wellness team, with mental health first aiders globally
- Access to a variety of diversity and inclusion initiatives and groups
- Strong recognition and reward programs – including a peer-to-peer recognition platform, quarterly and annual QS Applaud Awards, Connect with your Career annual PD event
- Support for volunteering and study leave
- Free subscription to LinkedIn learning – with over 5000 courses and programmes at your fingertips
- Options to join our outstanding global Mentorship programme
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
PPC acquisition strategiesperformance marketingaudience strategieswebsite analyticsGA4data analysisconversion funnelscampaign managementAI advancementstesting and implementation
Soft Skills
attention to detailorganizationproject managementproblem resolutioncommunicationcollaborationpresentation skillsanalytical thinkingstrategic thinkingleadership