Build and execute long-term, strategic and creative integrated demand programs and local events that raise ICP engagement, meeting creation, and opportunity progression
Run full-funnel ABM/ABX multi-product Supply Chain GTM motions across targeted account segments including paid media, content, email, events, and outbound support
Develop activation plans for Tier 1/2/3 accounts with clear goals by stage (engagement → meetings → SAO → pipeline)
Partner with Sales and BDRs on account selection, signal interpretation, and meeting readiness criteria
Own pipeline creation targets and influence goals aligned to quarterly and annual revenue objectives
Track and optimize conversion pathways across channels: digital advertising, paid/organic content, events, campaigns, and outbound orchestration
Create multi-channel Supply Chain campaigns supporting product lines, use cases, and vertical segments
Manage budgets across ABM, paid media, content syndication, and events with a focus on efficiency and ROI
Partner with Product team, SMEs, and Sr Content Strategist to translate messaging into campaigns that engage, resonate, and convert ICPs into pipeline
Work with Marketing Operations group to leverage ABM and marketing automation platforms, CRM, and analytics tools to track engagement progression and campaign performance
Maintain dashboards that show account movement, influence, pipeline contribution, and velocity
Identify insights and turn them into actionable program adjustments
Work closely with Sales, BDR, Customer Success, and Product teams to maintain a unified revenue approach
Support Sales Accepted Meeting (SAM) workflows, opportunity quality alignment, and post-meeting progression
Participate in regular GTM planning, campaign prioritization, and lead-management processes

Requirements

2+ years of experience in B2B SaaS demand generation or revenue marketing roles
Self-starter with strong understanding of SaaS funnels, meeting conversion benchmarks, and pipeline math
Experience with ABM platforms (N.Rich, 6Sense, DemandBase), and marketing automation (HubSpot/Marketo), CRM (Salesforce)
Comfortable operating in a fast-paced, iterative environment where speed and adaptability matter
Strong analytical skills with the ability to translate data into insights and recommendations
Excellent cross-functional communication and stakeholder management
Preferred experience executing Account-Based GTM/ABM programs with measurable pipeline impact
Preferred experience in the supply chain, logistics, manufacturing, or ERP ecosystems

Benefits

U.S. benefits package includes medical, dental and vision coverage
401(k) plan with company match
Short-term and long-term disability coverage
Life insurance
Paid time off
Parental leave
Flexible spending accounts
Employee assistance program

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

demand generationpipeline creationaccount-based marketing (ABM)multi-channel campaignsconversion optimizationdata analysiscampaign performance trackingrevenue marketingmeeting conversion benchmarkspipeline math

Soft Skills

self-starteranalytical skillscross-functional communicationstakeholder managementadaptabilitycreativitystrategic thinkingcollaborationinsight generationgoal-oriented