PuzzleHR

Marketing

• Lead Marketing Strategy for Healthcare Practices
• Develop and execute marketing strategies tailored to healthcare practices, with a focus on patient acquisition, retention, and visibility.
• Partner with practice leaders to understand business goals and identify marketing opportunities that support growth.
• Translate practice objectives into clear, actionable marketing plans across digital and traditional channels.
• Oversee Campaign Execution & Performance
• Manage and optimize marketing initiatives including SEO, paid media, websites, social media, email campaigns, print materials, and content.
• Monitor campaign performance and adjust strategies to improve effectiveness and ROI.
• Maintain and manage each practice’s online presence, including social platforms, reviews, and search visibility.
• Client Relationship Management
• Build strong, trusted relationships with key client stakeholders, serving as a primary marketing contact.
• Provide proactive guidance, address concerns, and ensure a positive, high-touch client experience.
• Identify upsell and cross-sell opportunities that align with client needs and goals.
• Recognize at-risk accounts early and develop plans to support retention and long-term success.
• Cross-Functional Collaboration
• Work closely with internal marketing, design, analytics, and leadership teams to deliver cohesive, effective campaigns.
• Coordinate with external vendors or agencies as needed to support execution (e.g., web development, content creation).
• Maintain clear documentation of client interactions, timelines, and deliverables.
• Market Insight & Growth Support
• Stay informed on healthcare marketing trends, competitive activity, and evolving patient behavior.
• Use insights to inform strategy recommendations and continuous improvement.
• Support events, webinars, or community outreach initiatives that promote practices and engage patients.

Practice Marketing Manager

Sales

• Own and drive the full sales cycle, from outbound prospecting and inbound lead follow-up through proposal development and contract close
• Build strong relationships with healthcare decision-makers, understanding their growth goals, challenges, and priorities
• Position Onspire’s integrated marketing solutions clearly and confidently, tailoring recommendations to each prospect
• Consistently meet or exceed individual revenue targets tied to OTE
• Partner with leadership to refine sales strategy, pricing, packaging, and positioning
• Provide feedback on market trends, competitive insights, and client needs to influence service offerings
• Collaborate with marketing on lead generation, messaging, and sales enablement materials
• Help establish and improve sales processes, CRM usage, and forecasting
• Work closely with internal strategy, marketing, and account teams to ensure smooth handoff from sales to delivery
• Serve as a trusted advisor during early client engagements, setting expectations and building long-term relationships.

Director of Sales

Growth Marketing

• Build and maintain strong relationships with device manufacturers and other strategic industry partners, serving as their primary point of contact at Onspire.
• Educate partner sales representatives on our solutions and ideal customer profile, enabling confident referrals, co-selling conversations, and joint growth opportunities.
• Proactively engage partners via phone, email, and meetings to identify shared healthcare practices, referral-ready opportunities, and territory-based growth potential.
• Drive high-quality sales pipeline through targeted outbound outreach and timely follow-up on inbound leads.
• Maintain accurate and up-to-date lead and opportunity data in Salesforce to support clean handoffs and strong visibility across teams.
• Work closely with Sales, Marketing, and Practice Marketing Managers to align outreach and partner efforts.
• Attend select industry conferences and events to strengthen partner relationships and generate qualified opportunities.

Practice Marketing Manager

Director of Sales

Partner Growth Manager