PuzzleHR

Marketing

• Lead Marketing Strategy for Healthcare Practices
• Develop and execute marketing strategies tailored to healthcare practices, with a focus on patient acquisition, retention, and visibility.
• Partner with practice leaders to understand business goals and identify marketing opportunities that support growth.
• Translate practice objectives into clear, actionable marketing plans across digital and traditional channels.
• Oversee Campaign Execution & Performance
• Manage and optimize marketing initiatives including SEO, paid media, websites, social media, email campaigns, print materials, and content.
• Monitor campaign performance and adjust strategies to improve effectiveness and ROI.
• Maintain and manage each practice’s online presence, including social platforms, reviews, and search visibility.
• Client Relationship Management
• Build strong, trusted relationships with key client stakeholders, serving as a primary marketing contact.
• Provide proactive guidance, address concerns, and ensure a positive, high-touch client experience.
• Identify upsell and cross-sell opportunities that align with client needs and goals.
• Recognize at-risk accounts early and develop plans to support retention and long-term success.
• Cross-Functional Collaboration
• Work closely with internal marketing, design, analytics, and leadership teams to deliver cohesive, effective campaigns.
• Coordinate with external vendors or agencies as needed to support execution (e.g., web development, content creation).
• Maintain clear documentation of client interactions, timelines, and deliverables.
• Market Insight & Growth Support
• Stay informed on healthcare marketing trends, competitive activity, and evolving patient behavior.
• Use insights to inform strategy recommendations and continuous improvement.
• Support events, webinars, or community outreach initiatives that promote practices and engage patients.

Practice Marketing Manager