Owning the activation funnel from onboarding initiated through consult booking and owning the questionnaire portion of the refill experience, designing friction‑free, “aha!”‑driven experiences
Identifying, optimizing, and accelerating patients’ moments of value via high‑tempo A/B and multivariate testing
Instrumenting funnel analytics, establishing benchmarks, and communicating learnings that influence our roadmap and resourcing
Developing and scaling retention and churn‑prevention programs that protect and grow patient volumes and impact
Leading ongoing measurement of activation and retention, sharing insights in weekly business performance meetings
Contributing to PurposeMed’s Voice of the Customer (VoC) program—planning research, synthesising qualitative insights and advocating for patient‑centred product improvements in collaboration with our design and research teams
Serving as the leader for all Core Experience product-led initiatives, aligning with Marketing, Operations, Clinical, Design, and Data around shared OKRs
Actively sharing input and feedback to other members of the Core Experience team; championing a culture of hypothesis‑driven experimentation, radical candour, and continuous learning
Representing Product in core experience updates, translating complex data into concise, actionable narratives
Collaborating with Design and Technology leadership closely on practices and roadmap alignment of core experience efforts in the context of wider change and new service launches

Requirements

6+ years of experience in product growth or product management for B2C or B2B2C digital products
A proven track record of owning activation and retention metrics at scale and delivering double‑digit percentage improvements
Hands-on expertise with product analytics platforms (Google Analytics, Preset, LaunchDarkly), experimentation frameworks, and SQL; comfortable building dashboards and financial models
Deep understanding of A/B testing, cohort analysis, customer segmentation, and growth frameworks
Demonstrated the ability to translate user insights and quantitative data into product bets that drive LTV/CAC uplift
Strong project‑management and stakeholder‑influencing skills; able to inspire cross‑functional teams without formal authority
Empathy for patients and clinicians and a commitment to delivering equitable, impactful healthcare
Exceptional written and verbal communication skills, with the ability to zoom from high‑level vision to detailed technical requirements
Experience in operations, customer success, or marketing in a high-growth environment
Familiarity with healthcare compliance frameworks (PHIPA, HIPAA, PIPEDA) and data‑privacy best practices
Experience with CRM/marketing automation (Braze) and lifecycle workflows
A strong understanding of subscription and usage‑based business models and monetisation levers
Experience working in healthcare or another regulated industry

Benefits

20 vacation days and a team that will remind you to use them!
Annual winter break closure
Extended medical, dental, and vision care starting on your first day of work!
8 wellness days
$500 health and wellness spending account
$2,000 mental health coverage with additional free online counseling through Inkblot Therapy and FeelingBetterNow mental health assessments
$20,000 of lifetime coverage for gender-affirming care and procedures
$500 learning fund to use towards courses and other professional development
Our unique People Potential program, in which you'll partner with your manager to identify opportunities to grow and achieve your full potential
$3,400 lifetime coverage for fertility drugs
Parental leave program for birthing and non-birthing parents–your choice of: Short term: 4 weeks off to use flexibly in your first year of parenting; Long-term: 13 weeks EI top-up
no-cost access to PurposeMed’s services: Freddie, Frida, and Foria - PrEP assessment and follow-up appointments, ADHD assessment, and Gender-affirming care services

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

product growthproduct managementactivation metricsretention metricsA/B testingcohort analysiscustomer segmentationSQLproduct analyticsfinancial modeling

Soft Skills

project managementstakeholder influencingempathycommunicationcross-functional collaborationhypothesis-driven experimentationcontinuous learningadvocacyleadershipinsight sharing