PureCars

Ad Operations Specialist

PureCars

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $55,000 - $60,000 per year

Job Level

Junior

About the role

  • Support Ad Ops in campaign builds
  • Collect and understand creative/technical specifications
  • Assist with Co-op and Compliance process
  • QA account Builds
  • Create and maintain ad hoc reports
  • Understand the function and mechanics of the AdBuilder, FeedBuilder, Incentives Manager and external ad serving platforms
  • Use AdBuilder to create and launch new accounts based on individual automotive dealership goals
  • Implement changes to existing account based on feedback from the client
  • Use Google Adwords for quality analysis and troubleshooting
  • Gather and organize landing page structures of clients’ websites
  • Improve the components of the AdBuilder templates
  • Identify reoccurring issues and suggest improvements to the platform
  • Work with other teams to ensure a smooth transition of workflow from team to team
  • Stay on top of automotive and digital marketing trends
  • Assist in managing and tracking third-party vendors
  • Meticulously document new and existing processes
  • Other tasks that will arise as a result of working in a highly dynamic, technology-driven environment

Requirements

  • 0-1 years experience in paid search campaign management.
  • Automotive industry, a plus
  • Internship experience in advertising a huge plus
  • Ability to learn and adapt in a rapidly-changing environment
  • Understanding of paid search components and the interdependency
  • Google AdWords and/or Google Analytics Certification a plus
  • Ad Copy writing experience
  • Understanding of basic URL structure and tracking solutions
  • Ability to analyze data from search engines, analytics packages, and internal data and make actionable decisions and recommendations
  • Detail oriented with the ability to precisely manipulate large, multi-faceted data sets.
  • Pivot tables and V-look-ups, a plus
  • Time management and organizational skills in deadline oriented environment
  • Positive attitude and entrepreneurial spirit a plus
Benefits
  • Rich Benefits Plans - Health, dental, vision, 401(k), paid parental leave, and more!
  • Open PTO Policy - Take what you need, when you need it.
  • Internal Growth - Over ⅓ of the positions opened and filled are with our own employees.
  • Radical Transparency - All employees have direct access to our executive leadership, whether in recurring town halls or direct conversation and mentorship.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
paid search campaign managementad copy writingdata analysisURL structuretracking solutionspivot tablesV-look-ups
Soft Skills
ability to learn and adaptdetail orientedtime managementorganizational skillspositive attitudeentrepreneurial spirit
Certifications
Google AdWords CertificationGoogle Analytics Certification