Architect Regional Go-To-Market Strategies: Design and lead integrated, multi-channel marketing plans that directly correlate to SLED West sales priorities and regional revenue targets.
Drive High-Impact Demand Generation: Launch tailored campaigns—from executive briefings to large-scale events like EDUCAUSE—that accelerate deal progression and increase Pure’s footprint in the education market.
Strengthen Partner Ecosystems: Orchestrate collaborative initiatives with channel and alliance partners to amplify our reach and deliver unified value propositions to education IT stakeholders.
Measure and Optimize Performance: Own the end-to-end reporting of campaign ROI and pipeline contribution, utilizing data-driven insights to refine tactics and maximize marketing spend.
Direct On-Site Engagement: Manage the strategic presence and logistical execution of regional IT forums and roadshows, ensuring every touchpoint delivers a world-class experience for prospective and current customers.

Requirements

Public Sector Marketing Expertise: Deep understanding of the education IT landscape, including specific knowledge of procurement cycles, E-Rate, and the unique decision-making dynamics of K-20 institutions.
Strategic Project Management: Proven ability to manage complex, multi-faceted marketing programs simultaneously while maintaining a sharp focus on business outcomes and deadlines.
Collaborative Communication: Exceptional interpersonal skills with the ability to influence cross-functional teams, align with sales leadership, and present confidently to executive stakeholders.
Agile Field Execution: A self-motivated approach to field marketing, with the flexibility to travel across the Western U.S. to foster regional relationships and support localized events.
Must be flexible and willing to travel to various locations, including international destinations if needed, to fulfill job responsibilities up to 50% of the time.

Benefits

Flexible time off
Wellness resources
Company-sponsored team events

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills

demand generationcampaign managementdata-driven insightsreportingmarketing plansproject managementperformance optimizationevent managementmulti-channel marketingstrategic marketing

Soft skills

collaborative communicationinterpersonal skillsinfluencingpresentation skillsself-motivatedflexibilitystrategic thinkingfocus on business outcomesteam alignmentcustomer engagement