Paid Media & Search Manager
First American
Performance Marketing Manager
Pulley
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteSalary
💰 $130,000 - $150,000 per year
Job Level
Mid-LevelSenior
About the role
- Own and scale Pulley's paid social programs across LinkedIn, Meta, and other platforms, driving customer acquisition and pipeline generation.
- Plan, launch, and optimize paid social campaigns, including strategy, bidding, creative testing, audience targeting, and landing page alignment.
- Design and execute experiments to expand reach into new platforms, audiences, and creative formats.
- Partner extensively with design and content agencies to develop high-performing ad creative and test new messaging approaches.
- Analyze campaign performance against key metrics (CAC, conversion rates, pipeline generated) and adjust strategies to maximize ROI.
- Perform regular account audits to identify optimization opportunities and ensure budget is allocated efficiently.
- Support and optimize Pulley's Google Ads program, refining keyword targeting, bid strategies, and ad copy to improve conversion rates.
- Identify gaps in search coverage and expand campaigns to capture high-intent traffic.
- Collaborate with the Growth Optimization Manager to align paid search efforts with landing page optimization and conversion testing.
- Monitor performance metrics and adjust tactics based on data-driven insights.
- Surface new opportunities for testing across channels and coordinate with the team to plan, execute, and monitor experiments for continuous optimization.
- Actively participate in team planning sessions, contributing new ideas and creative concepts for prioritization.
- Explore expansion into additional performance channels such as display advertising, OTT video, or other emerging platforms as opportunities arise.
- Work cross-functionally with Growth, Sales, Product Marketing, and Operations teams to ensure cohesive execution and alignment on growth goals.
Requirements
- 4-5 years of experience in digital marketing or performance marketing roles
- Deep expertise with paid social platforms, particularly LinkedIn and Meta (Facebook/Instagram). Experience with Twitter, TikTok, or other platforms is a plus.
- Experience managing paid search campaigns on Google Ads, with strong knowledge of keyword strategy, bidding optimization, and conversion tracking.
- Strong analytical mindset with experience using tools like Google Analytics, Google Tag Manager, and ad platform reporting to measure performance and optimize campaigns.
- Demonstrated ability to design and execute experiments, interpret results with confidence, and apply learnings to scale what works.
- Excellent collaboration skills with the ability to partner effectively with agencies, designers, and cross-functional stakeholders.
- Comfortable working independently in a fast-paced, test-and-learn environment where priorities shift and rapid iteration is expected.
- Organized, detail-oriented, and able to manage multiple campaigns and projects simultaneously.
Benefits
- Competitive salary and equity
- Medical, Dental, and Vision insurance
- Unlimited PTO + Winter holiday break
- Parental leave
- Generous stipends for WFH, learning, wellness, and AI tools
- 401(k) match (US) / Pension match (Canada)
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
digital marketingperformance marketingpaid social campaignspaid search campaignskeyword strategybidding optimizationconversion trackingcampaign performance analysisA/B testingaudience targeting
Soft skills
analytical mindsetcollaborationindependenceorganizationdetail-orientedcreativitycommunicationadaptabilityproblem-solvingstrategic thinking
