Performance Marketing

• Own and scale Pulley's paid social programs across LinkedIn, Meta, and other platforms, driving customer acquisition and pipeline generation.
• Plan, launch, and optimize paid social campaigns, including strategy, bidding, creative testing, audience targeting, and landing page alignment.
• Design and execute experiments to expand reach into new platforms, audiences, and creative formats.
• Partner extensively with design and content agencies to develop high-performing ad creative and test new messaging approaches.
• Analyze campaign performance against key metrics (CAC, conversion rates, pipeline generated) and adjust strategies to maximize ROI.
• Perform regular account audits to identify optimization opportunities and ensure budget is allocated efficiently.
• Support and optimize Pulley's Google Ads program, refining keyword targeting, bid strategies, and ad copy to improve conversion rates.
• Identify gaps in search coverage and expand campaigns to capture high-intent traffic.
• Collaborate with the Growth Optimization Manager to align paid search efforts with landing page optimization and conversion testing.
• Monitor performance metrics and adjust tactics based on data-driven insights.
• Surface new opportunities for testing across channels and coordinate with the team to plan, execute, and monitor experiments for continuous optimization.
• Actively participate in team planning sessions, contributing new ideas and creative concepts for prioritization.
• Explore expansion into additional performance channels such as display advertising, OTT video, or other emerging platforms as opportunities arise.
• Work cross-functionally with Growth, Sales, Product Marketing, and Operations teams to ensure cohesive execution and alignment on growth goals.

Performance Marketing Manager

Paid Media Manager

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Senior Marketing Campaign Manager

Campaign Manager, German Speaker