
Manager, Ad Monetization – Live Operations
Publishers Clearing House
full-time
Posted on:
Location Type: Remote
Location: United States
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Tech Stack
About the role
- Own and operate PCH's programmatic advertising business across web and mobile app properties
- Maintain relationships with ad partners, SSPs, and demand sources to maximize fill rates and CPMs
- Identify and implement optimization opportunities (floor pricing, ad placement, header bidding configuration, etc.)
- Build automation for reporting, monitoring, and routine operational tasks—your goal is to make this function as self-sufficient as possible
- Stay current on ad tech trends, privacy regulations, and industry changes that impact programmatic revenue
- Use data and behavioral signals to determine the optimal monetization path for different user segments
- Design and execute strategies to convert high-potential users to paid membership while maximizing value from users who remain ad-supported
- Partner with Product, Analytics, and Marketing to test and iterate on conversion funnels, paywalls, and offer targeting
- Build frameworks for understanding user LTV across monetization paths and use this to inform prioritization
- Balance short-term revenue optimization with long-term user experience and retention
Requirements
- 3-5+ years of experience in ad monetization, revenue operations, or ad tech—web experience is required; mobile experience is a strong plus
- Deep familiarity with programmatic advertising: header bidding, SSPs/DSPs, ad servers (GAM preferred), floor optimization, and yield management
- Strong analytical skills with experience using data to drive decisions (SQL, Excel/Sheets, and familiarity with BI tools)
- Experience building automation and process improvements—you should be excited about eliminating manual work
- Understanding of subscription/membership models and freemium monetization strategies
- Ability to think strategically about user segmentation and monetization trade-offs
- Strong communication skills—you'll work across teams and need to translate technical concepts for non-technical stakeholders.
Benefits
- Competitive salary based on experience
- Medical, dental, and vision insurance, plus a range of additional voluntary benefits
- 401(k) with company match
- Flexible PTO and 15 paid holidays to rest and reset
- Remote-first culture with home office stipend
- Professional development budget
- 12 weeks of paid family leave to celebrate life’s biggest moments
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
ad monetizationrevenue operationsprogrammatic advertisingheader biddingSSPsDSPsad serversfloor optimizationyield managementdata analysis
Soft Skills
analytical skillsstrategic thinkingcommunication skills