Retention Marketing Manager – Ecommerce, Membership
Publishers Clearing House
full-time
Posted on:
Location Type: Remote
Location: Arizona • United States
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About the role
- Lead lifecycle strategy across email, SMS, push, and membership communications
- Increase repeat purchase behavior, subscription upgrades, and long-term engagement across PCH Shopping
- Build and manage customer journeys: onboarding, abandoned cart, post-purchase, winback, subscription upgrade/downgrade flows
- Develop structured segmentation strategies
- Design and optimize subscription tier communication
- Support upsell initiatives
- Reduce churn through proactive engagement programs
- Oversee promotional calendar
- Partner with Creative for campaign assets
- Ensure consistent messaging aligned with brand standards
- Track repeat purchase rate, churn, LTV
- Conduct cohort analysis
- Continuously optimize flows based on performance data
Requirements
- 4–7+ years in ecommerce lifecycle marketing
- Experience with CRM platforms (Braze, MoEngage, Klaviyo or similar)
- Strong understanding of subscription models
- Analytical mindset with commercial focus
- Understanding of Shopify
Benefits
- Competitive salary based on experience
- Medical, dental, and vision insurance, plus a range of additional voluntary benefits
- 401(k) with company match
- Flexible PTO and 15 paid holidays to rest and reset
- Remote-first culture with home office stipend
- Professional development budget
- 12 weeks of paid family leave to celebrate life’s biggest moments
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
lifecycle marketingcustomer journey mappingsegmentation strategiescohort analysisdata optimizationsubscription model managementchurn reduction strategiesperformance tracking
Soft Skills
analytical mindsetcommercial focuscollaborationcommunicationcreativity