Public (Retail World SA)

Performance Marketing Specialist

Public (Retail World SA)

full-time

Posted on:

Location Type: Hybrid

Location: Kifisia • Greece

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Job Level

Junior

About the role

  • Plan, execute, and optimize paid performance campaigns across platforms (Meta Ads, Google Ads, YouTube, Display, etc.)
  • Conduct in-depth audience, keyword, and competitive research to inform campaign strategy
  • Manage end-to-end campaign setups including tracking, budgeting, and A/B testing
  • Monitor performance KPIs and proactively recommend optimization actions to improve ROI and CPA
  • Develop actionable reports using Google Analytics, Google Data Studio, or similar tools
  • Collaborate with cross-functional teams (Creative, Tech, Content, CRM) to ensure campaign alignment and effective messaging
  • Stay current with digital marketing trends, algorithm changes, and best practices across platforms

Requirements

  • 1-2 years of proven hands-on experience in digital/performance marketing
  • Strong command of Meta Ads Manager and Google Ads (Search, Display, YouTube)
  • Experience with Google Analytics (GA4), conversion tracking, and attribution models
  • Solid understanding of performance KPIs (CPC, ROAS, CPA, CVR) and media budget allocation
  • Bachelor's degree in Marketing, Business, Economics, or related field
  • Strong analytical thinking and ability to turn data into insights
  • Excellent Excel/Google Sheets skills; comfortable building campaign reports and pivot tables
  • Excellent verbal and written communication skills in Greek and English
  • Google Ads and/or Meta certifications strongly preferred
  • Familiarity with GTM (Google Tag Manager), Looker Studio, or data visualization tools
  • Previous experience working in a scale-up or agency environment
Benefits
  • 💼 Competitive compensation & benefits package
  • 💰 Performance-based bonus scheme
  • 🧑‍⚕️ Comprehensive life & health insurance
  • 🏡 Flexible hybrid working model – to support your work-life balance
  • 🧡 Psychological support via a professional helpline for you and your family
  • 🚀 Career growth opportunities in a role that evolves with you
  • 🎉 Valuable experience in a well-known and fast-growing organization
  • 📚 Continuous learning and upskilling through tailored programs
  • 🏃🏽‍♂️ Employee Wellness Program – office Pilates & sports teams (padel, football, volleyball & more)
  • 🚗 Alternative transportation with company shuttle buses to our offices
  • 📲 Exclusive access to our employee app, OrangeGen, packed with tools, news & perks
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
digital marketingperformance marketingA/B testingconversion trackingattribution modelsperformance KPIsmedia budget allocationdata analysiscampaign reportingaudience research
Soft Skills
analytical thinkingcommunicationcollaborationproblem-solvingdata-driven decision making
Certifications
Google Ads certificationMeta certification