Pubity Group

Social Media Manager

• Own the day-to-day channels
• Manage and grow Old Friend Club across TikTok, Instagram and YouTube.
• Maintain a consistent, recognisable brand presence that stands out in the scroll.
• Identifying creators to work with and opportunities to increase engagement.
• Oversee a team of social media admins managing day-to-day content across multiple brands.
• Track performance and iterate using analytics and social tools (retention, saves, shares, watch time, comments).
• Report regularly to the Emerging Brands Lead on content strategy, learnings and roll-outs.
• Create and edit high-performing content
• Identify relevant trends early and translate them into content that fits.
• Know what to lean into, what to adapt and what to avoid.
• Edit social-first videos and assets (with strong pacing, hooks and platform-native style).
• Work confidently with fast turnarounds and reactive editing when trends move quickly.
• Drive community management
• Oversee community engagement across all brands, reply, moderate and ensure tone of voice is always on-brand and appropriate.
• Craft captions and on-platform copy that’s witty, warm and culturally aware.
• Help shape the future of our Emerging Brands
• Collaborate closely with the Emerging Brands Lead to develop new original format ideas across the portfolio.
• Contribute to bigger brand-building moments: influencer activations, merch launches, editorial campaigns, and partnership opportunities.
• Bring creative ambition to every brand - thinking beyond content calendars and into what could make each brand genuinely iconic.

Senior Social Media Manager