PUBG Studios Madison

Producer

• Track all cross-functional deliverables, owners, dependencies, and deadlines, and proactively follow up to keep them on course.
• Drive timely, clear communication across teams, surfacing risks, decisions, and status before they become problems.
• Act as the central point of contact for publishing execution, translating needs between development and publishing functions.
• Maintain the publishing roadmap, keeping it accurate, current, and visible to all stakeholders.
• Work closely with the development team on milestone planning, aligning development milestones and deliverables with the publishing roadmap.
• Identify schedule conflicts and dependency risks early, and lead the replanning needed to resolve them.
• Maintain a single source of truth for timelines, status, and deliverables that stakeholders can rely on.
• Establish and improve lightweight, repeatable processes for deliverable hand-offs, approvals, and status reporting.
• Run recurring planning and sync meetings (stand-ups, milestone reviews, retrospectives), with clear agendas and documented action items.
• Maintain project-tracking tools and documentation so information stays organized and accessible.
• Manage approval and sign-off workflows, including those involving external partners, platform holders, and first parties.
• Provide regular, concise status updates to leadership and stakeholders, highlighting progress, risks, and decisions needed.
• Anticipate, escalate, and help mitigate risks to scope, schedule, and quality.
• Coordinate launch and live-operations beats (announcements, betas, releases, updates) across all contributing teams.

Senior Publishing Producer

Product Marketing

• Own, manage, and champion full-lifecycle product marketing campaigns from strategy through go-to-market and post-launch live operations, while driving alignment with key stakeholders.
• Develop and execute comprehensive online and offline marketing strategies for the game's launch and ongoing live-service operations.
• Collaborate with cross-functional and regional marketing teams to ensure tactical execution aligns with the marketing strategy and financial objectives of the product.
• Design and operate platform-specific campaigns across all major platforms (PlayStation, Xbox, and PC).
• Execute across all go-to-market functions and opportunities, including consumer product integrations, channel marketing, and partner marketing.
• Lead marketing collaboration with key platform holders (Sony, Microsoft, etc.) and internal teams including Development, PR, Community and others.
• Drive influencer and creator partnerships, community events, esports, and seasonal content marketing.
• Lead and manage relationships with external marketing agencies, media partners, and creative vendors to deliver high-quality campaigns on time and within budget.
• Work with external agencies and internal creative partners to produce best-in-class marketing content, including key art, logos, video trailers, and social media assets.
• Plan and deploy effective paid advertising campaigns across a range of scopes and objectives, in partnership with internal teams and external agencies.
• Define, track, and optimize key performance indicators (KPIs) including traffic, reach, engagement, conversion, player acquisition cost, retention, and revenue.
• Analyze campaign performance, player feedback, and market trends to derive actionable insights and continuously improve marketing efficiency.
• Drive data-informed decision making through regular reporting, A/B testing, and post-campaign analysis.

Senior Publishing Producer

Senior Product Marketing Manager