PSI CRO AG

Marketing Director

PSI CRO AG

full-time

Posted on:

Location Type: Remote

Location: Netherlands

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Job Level

Lead

About the role

  • Builds, develops, and mentors Marketing team
  • Participates in department resource allocation, workload evaluation, and utilization
  • Participates in performance evaluation, facilitation of professional development and career advancement of Marketing staff
  • Leads marketing strategy development and execution for Europe and APAC, including PR strategy, thought leadership, content direction, and regional brand initiatives
  • Selects marketing vendors and oversees their performance
  • Co-develops marketing strategies, encompassing both external marketing and internal communications
  • Implements brand positioning, messaging, and visual identity across all channels
  • Oversees various PSI events, including conferences
  • Oversees lead generation programs
  • Oversees promotion of PSI content
  • Oversees digital marketing initiatives, including website optimization, SEO/SEM, email marketing, and social media
  • Contributes to market research and competitive analysis to identify market trends, customer needs, and opportunities for differentiation

Requirements

  • Bachelor’s degree required; MBA or Master’s preferred
  • Experience in life sciences, strongly preferred within a CRO or clinical trials environment; strong understanding of clinical research processes
  • Proven track record in PR, branding, and raising company visibility across global markets and industry events
  • Minimum 7+ years of marketing leadership experience and at least 5 years of B2B marketing experience, including strategy development and execution
  • Strong experience in thought leadership development, content strategy, and creative writing for complex scientific or technical audiences
  • Demonstrated success in managing teams, delivering projects on time, and building marketing processes in a fast-paced, evolving environment
  • Experience working in a global, cross-regional context with the ability to collaborate effectively across cultures and time zones
  • Strong strategic mindset - able to define marketing priorities, measure impact, and partner with business development to drive growth
  • Exceptional communication and leadership skills, with empathy and the ability to inspire trust and engagement across teams
  • Exceptional written and verbal communication skills in English required.
Benefits
  • Health insurance
  • Professional development opportunities
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
marketing strategy developmentPR strategycontent directionbrand positioningSEOSEMemail marketingsocial media marketinglead generationmarket research
Soft Skills
leadershipmentoringcommunicationcollaborationstrategic mindsetproject managementteam managementempathytrust buildingengagement
Certifications
Bachelor’s degreeMBAMaster’s degree