PSD

Demand Generation Specialist

PSD

full-time

Posted on:

Location Type: Remote

Location: Canada

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Salary

💰 CA$70,000 - CA$80,000 per year

About the role

  • Campaign Deployment: They are responsible for the hands-on building and launching of all lead generation campaigns.
  • Conversion Rate Optimization (CRO): They own the testing and optimization of all conversion points—landing pages, forms, and calls-to-action (CTAs).
  • Budget Efficiency: They manage the day-to-day bidding and targeting in advertising platforms, ensuring the budget is spent on high-performing segments and channels.
  • MarTech Management: They manage the technical connections between advertising platforms such as LinkedIn and the Marketing Automation Platform (MAP), and the CRM.
  • Lead Nurturing Mechanics: They build, test, and segment the automated email nurture tracks.
  • Lead Follow up: Proactively follow up with new prospects after a webinar and after new prospects have connected with the PSD team at an event.
  • Reporting: Ensure accurate reporting of new leads and conversations generated.
  • Audience Segmentation: They execute precise audience targeting based on defined Ideal Customer Profiles (ICPs).

Requirements

  • Bachelor’s Degree in Business Administration, Marketing, Communications, or a related discipline.
  • 3+ years of hands-on experience primarily managing the technical execution of demand generation campaigns in a B2B SaaS environment, with a demonstrable track record of improving MQL velocity and quality.
  • Proven track record of generating consistent leads.
  • Hands-on experience creating, optimizing, and scaling paid acquisition campaigns across platforms relevant to B2B, such as LinkedIn Advertising.
  • Strong working knowledge of Salesforce.
  • Deep experience with HubSpot including campaign creation, lead scoring, segmentation, drip campaigns, and complex workflow building.
  • Experience designing and executing experiments (A/B testing landing pages, subject lines, ad copy) to continuously improve conversion rates at every stage of the funnel.
  • Understanding of how to map different types of content to different stages of the buyer’s journey.
  • Proven success working collaboratively with the Sales team to ensure MQL definitions are agreed upon, leads are followed up on quickly, and feedback is incorporated into campaign design.
  • Clear, concise communication skills needed for reporting ROI to leadership and collaborating with the content team.
Benefits
  • Competitive Compensation: We offer competitive salaries that recognize your skills and experience.
  • Wellness Coverage: Enjoy a comprehensive health and wellness benefits package that keeps you and your family secure and healthy.
  • Flexible Working: Work where you thrive! Enjoy remote work flexibility while staying connected to our supportive team.
  • Work-Life Balance: Benefit from Flex Hours to manage your personal life and Paid Time Off (PTO) so you can fully recharge.
  • Unwind Early: Say hello to summer with our popular Summer Fridays—shorter work weeks to help you kick-start the weekend.
  • Culture & Community: Participate in fun social events and contribute to charity initiatives as part of our community focus.
  • Career Growth: Our Career Framework provides clear, structured paths for growth and ongoing learning, ensuring you reach your professional goals.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
campaign deploymentconversion rate optimizationbudget managementlead nurturingaudience segmentationA/B testinglead scoringworkflow buildingpaid acquisitionB2B demand generation
Soft Skills
communication skillscollaborationproactive follow-upreportinganalytical thinking