prpl Foundation

Director of Business Development

prpl Foundation

full-time

Posted on:

Location Type: Hybrid

Location: Orlando • Florida • United States

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Job Level

Lead

About the role

  • Lead Generation and First Response
  • Respond quickly and professionally to inbound leads (web, referrals, partners, outbound)
  • Run initial outreach and first touch calls with confidence and structure
  • Represent PRPL as a trusted partner with a high bar for communication and follow-up
  • Qualification and Discovery
  • Qualify opportunities with clear rigor, including fit, urgency, budget, decision process, and timeline
  • Lead discovery calls that uncover business goals, constraints, risks, and success criteria
  • Identify what PRPL needs to win, and what we should decline
  • Pursuit Strategy and Closing
  • Own the pursuit plan, including stakeholders, meeting path, messaging, differentiators, and momentum
  • Craft the “why PRPL” story using relevant case studies and proof
  • Drive opportunities to close with consistent cadence, clear next steps, and confident asks
  • Build strong relationships and maintain executive-level presence with prospects
  • Proposal and SOW Development
  • Coordinate and drive proposal development with PRPL leadership and discipline leads
  • Help shape scope, phasing, assumptions, and investment in a way that protects delivery success
  • Produce proposal-ready content with high quality and minimal friction on the internal team
  • Package deals using PRPL tools and workflows
  • Pipeline Ownership and Forecasting
  • Own CRM hygiene and accountability in Pipedrive
  • Maintain accurate pipeline stages, next steps, and close probabilities
  • Provide weekly visibility to PRPL leadership, including top deals, risks, help needed, and next actions
  • Relationship Building and Long-Term Growth
  • Build and nurture a network of partners and referral sources
  • Re-engage past leads and warm connections with professionalism and purpose
  • Help PRPL grow into the right verticals and opportunity types over time

Requirements

  • A minimum of 5 years of experience in business development or new business at a creative or digital agency (required)
  • Proven ability to lead pursuits and close services-based work, not just set meetings
  • Strong client-facing communication, confident, concise, professional
  • Proven experience selling strategic digital solutions, including one or more of the following:
  • Foundational brand identity and design systems that extend across platforms
  • Website strategy, design, and development for enterprise or high-growth organizations
  • Custom apps, software platforms, and interactive digital products
  • Scalable CMS platforms, digital ecosystems, and technical infrastructure
  • UX and UI design for web, mobile, and product interfaces
  • Technical builds, API integrations, and cross-platform engineering
  • Ongoing optimization, performance tuning, and support retainers
  • High attention to detail and follow-through
  • Comfortable working across leadership, delivery, design, and engineering
  • Local to Orlando (required)
Benefits
  • Base salary, plus commission
  • Additional performance upside based on outcomes and growth
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
business developmentlead generationproposal developmentCRM managementpipeline forecastingdigital solutions salesUX designUI designAPI integrationsperformance tuning
Soft Skills
client-facing communicationrelationship buildingprofessionalismattention to detailconfidenceconcisenessfollow-throughnetworkingcollaborationstrategic thinking