Provi

Marketing Operations

• Architect and manage always-on lifecycle marketing programs, including onboarding, reactivation, retention, and win-back campaigns, ensuring high segmentation and personalization for diverse segments and regional markets.
• Serve as the operational backbone for GTM launches (new market entries, strategic partnerships), developing scalable processes to prevent execution risk and drive seamless campaign rollouts.
• Drive first-order conversion and accelerate the path from sign-up to order using data-driven segmentation, targeted messaging, and campaign automation; monitor funnel metrics (first-order conversion rate, time-to-first-order, searcher-to-orderer conversion).
• Oversee creation, delivery, and optimization of lifecycle email communications (onboarding series, seasonal promotions, newsletters, product updates, re-engagement campaigns) to drive direct and indirect conversions.
• Own the marketing technology stack (HubSpot CRM, marketing automation platforms, consent management, integrations with analytics/reporting tools); develop and maintain workflows, audience segmentation, and ensure privacy compliance.
• Establish and track KPIs tied to business outcomes; analyze campaign performance, generate actionable insights, and iterate to maximize ROI.
• Partner closely with product, publishing, sales, and customer success teams to align messaging, coordinate multi-channel campaigns, and facilitate feedback loops to improve lifecycle touchpoints.

Senior Lifecycle and Marketing Operations Manager