
Lead Analyst, Marketing Platforms
Protiviti
full-time
Posted on:
Location Type: Hybrid
Location: Columbus • Ohio • United States
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Salary
💰 $107,000 - $171,000 per year
Job Level
About the role
- lead the design strategy, vision, and execution for the portfolio of marketing-related applications and integrations
- drive and facilitate the right discussions with executives to identify business capabilities
- define strategic initiatives & plans on design
- create and maintain business capability, data, process, and technology inventories
- work with multiple capability and functional teams to gather and document the structure of the organization’s business and technology landscape
- collaborate with product squad (engineering, product management, and research) to improve existing products and services
- partner in the strategic planning process by providing input to the scope definition of strategic initiatives
- produce materials and facilitate collaborative, cross-functional design sprints
- conduct user research
- guide creation of style guides, patterns, and design language system
- evaluate technical constraints and business tradeoffs to ensure they are reflected in design solutions
- drive user testing with the research team
- coach and mentor junior analysts to improve consistency and delivery across product squads
Requirements
- Bachelor’s degree in relevant discipline or equivalent relevant work experience
- 5+ years of experience
- Advanced skills in business and functional requirements gathering
- Data analysis
- Functional testing
- Process mapping
- Workflow documentation
- UAT planning and execution
- Experience implementing and supporting Salesforce solutions
- Solid understanding of core Salesforce features and capabilities
- Highly proficient in analysis tools (e.g., Salesforce Reporting, SQL, PowerBI, Python, Microsoft Excel)
- Familiarity with backlog management tools (e.g., Gearset, Azure DevOps, Jira)
- Knowledge of visual collaboration tools (e.g., Mural, Miro, or Freehand)
- Proficiency in user experience/prototyping tools (e.g., Figma, Adobe XD, or Sketch)
- Solid understanding of marketing technology ecosystems
- Expert understanding of design thinking and phases of the design process
- Experience facilitating design thinking group workshops
- Excellent oral/written communication skills
- Ability to manage multiple tasks with excellent time management skills
- Experience collaborating with diverse teams in a dynamic, rapid growth environment
Benefits
- medical, dental, and vision coverages
- FSA and HSA healthcare accounts
- life and accident insurance
- adoption and fertility assistance
- paid parental leave up to 10 weeks
- short/long term disability
- 401(k) savings and investment plan with an employer match of 50% on the first 6%
- Choice Time Off (CTO)
- up to 20 days of CTO per calendar year
- up to 11 paid holidays each calendar year
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
business requirements gatheringdata analysisfunctional testingprocess mappingworkflow documentationUAT planningSalesforce solutions implementationSalesforce features understandinganalysis tools proficiencydesign thinking
Soft Skills
communication skillstime managementcollaborationcoachingmentoring