Identify and build new marketing strategies and influence key decisions through robust data analysis, modeling, and presentation of actionable insights.
Create optimal test designs to help quantify the performance of new marketing initiatives.
Support the Marketing team in determining the cadence and sequence of customer touchpoints across channels.
Establish dashboards and automated reports with KPIs to support data-driven business decisions.
Present and share analyses and recommendations with stakeholders including marketing and business leads.
Provide technical expertise and oversight, leveraging data and modeling to drive the business.

Requirements

Bachelor’s degree in a quantitative field (STEM: science, technology, engineering, or mathematics); Master’s degree preferred.
2+ years of experience in marketing analytics, preferably within financial services or fintech.
Strong SQL and advanced Excel skills are required.
Fluency in Python is preferred.
A solid understanding of hypothesis testing, A/B test, statistical analysis, and experimental design.
Experience with the Google Cloud ecosystem (BigQuery, GCS, dbt, AI Platform, etc.).
Proficiency in data visualization tools, such as Google Looker Enterprise, Looker Studio, Google Sheets etc.
Attention to detail and an enhanced focus on the accuracy of results.
Comfortable working in a fast-paced environment with quickly changing priorities.
The ability to work independently, manage multiple projects simultaneously.
The ability to analyze large datasets to derive actionable insights that drive marketing decisions
Strong storytelling and presentation skills, with the ability to communicate complex data insights to senior leadership

Benefits

Flexible time off
Comprehensive health coverage
Competitive salary
Paid parental leave
Wellness benefits including access to mental health resources
Virtual HIIT and yoga workouts
Udemy access
Childcare assistance
Pet insurance discounts
Legal assistance
Additional discounts

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

SQLExcelPythonhypothesis testingA/B testingstatistical analysisexperimental designdata analysisdata visualizationdata modeling

Soft Skills

attention to detailcommunicationstorytellingpresentation skillsindependenceproject managementadaptabilityanalytical thinkingcollaborationproblem-solving