Prosci

Marketing Analytics Specialist

Prosci

full-time

Posted on:

Location Type: Remote

Location: United Kingdom

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Tech Stack

SQL

About the role

  • Own monthly and quarterly marketing performance reporting for leadership and regional teams (clear “what / so-what / now-what” narratives).
  • Deliver consistent KPI reporting across global regions and key segments (e.g., Enterprise vs Practitioner), with transparent definitions and known limitations.
  • Analyze and report on campaign, channel, and funnel performance, including conversion trends and ROI signals.
  • Identify gaps/inconsistencies in attribution and tracking, and recommend practical improvements that can be implemented in the current ecosystem.
  • Monitor and troubleshoot data quality issues across HubSpot and GA4, including missing UTMs, event gaps, inconsistent definitions, and reporting discrepancies.
  • Build and maintain self-serve dashboards and repeatable reporting in Power BI, HubSpot and related tools.
  • Produce actionable insights using platform and channel data (e.g., LinkedIn Ads, Google Ads, email, webinar/event platforms, SEO tools) and connect outcomes back to funnel performance.
  • Work closely with key partners: Marketing Ops (HubSpot / CRM process + data quality), Performance Marketing (paid channel measurement & optimization), ICT/Data (Power BI, governance, longer-term architecture), Sales Ops (pipeline/revenue reporting alignment and definitions).

Requirements

  • Bachelor’s degree in Marketing, Business, Data Science, or related field (or equivalent experience).
  • 3–5+ years of direct marketing analytics experience.
  • Experience building executive-level dashboards (Power BI preferred, but not exclusively required).
  • Working knowledge of SQL for data validation and joins.
  • Experience working with marketing data across multiple systems (HubSpot, Salesforce, GA4, paid channels).
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
marketing analyticsKPI reportingdata validationSQLdashboard buildingdata quality monitoringcampaign performance analysisconversion trend analysisROI analysisattribution tracking
Soft Skills
analytical thinkingcommunicationcollaborationproblem-solvingattention to detail