Propeller Aero

Marketing Automation Manager

Propeller Aero

full-time

Posted on:

Location Type: Hybrid

Location: Denver • Colorado • United States

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Salary

💰 $95,000 - $112,500 per year

About the role

  • Develop and refine dynamic and scalable marketing automation campaign content with an emphasis on meeting conversion goals and understanding prospects journey.
  • Develop and optimize campaign templates, workflows, and audience segmentation strategies to maximize lead engagement and conversion.
  • Build automated emails, nurtures, triggered workflows, and multi-channel campaigns
  • Use personalization and behavioral triggers to improve engagement and funnel velocity
  • Own lead segmentation and lifecycle strategy in HubSpot, including CRM hygiene and tagging logic.
  • Create, test, and continuously optimize automated workflows to enhance customer journeys, personalize experiences, and streamline CRM processes.
  • Serve as the internal marketing automation consultant — training and upskilling global marketers on HubSpot best practices
  • Build and maintain dashboards within HubSpot to track journey performance and marketing impact on pipeline and revenue
  • Identify opportunities to automate manual processes and increase speed-to-lead
  • Ensure compliance with data privacy regulations (e.g., CAN-SPAM, CASL, GDPR) in collaboration with IT and legal teams.
  • Maintain a high-quality database with scalable tagging and segmentation strategies
  • Implement tracking and tagging and analyze and report on marketing campaign performance to make data-driven optimization recommendations.
  • Identify opportunities for scalability of new campaigns or enhancements to existing strategies that align with revenue goals and improve the experience of prospective, current, or past program participants.
  • Track, analyze, and report on CRM and campaign KPIs to measure success, identify trends, and recommend actionable improvements.
  • Funnel velocity + lifecycle conversion performance
  • Campaign contribution to pipeline and revenue
  • Database health / compliance indicators

Requirements

  • 2+ years experience as HubSpot Super Admin
  • Proven ability to design and optimize lead lifecycle frameworks and funnel visibility
  • Strong understanding of CRM data structures and how lifecycle automation supports sales productivity
  • Expertise in audience segmentation, consent compliance, and database management
  • Ability to translate technical solutions into compelling business value
  • Analytical mindset — able to translate insights into scaled improvements
  • Nice to have experience in other platforms: Braze, Gainsight, Vero
Benefits
  • Fully paid employee United Platinum PPO medical, dental, and vision coverage
  • 20 days paid vacation time per year with no accrual or carryover cap
  • 3% non-elective employer contribution to 401(k)
  • Employee share options
  • Professional development budget and leave
  • The opportunity to take part in our mentorship program
  • Monthly telephone and/or internet allowance
  • Paid primary & secondary parental leave policies
  • Hybrid work arrangements and WFH equipment provided
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
marketing automationcampaign optimizationaudience segmentationCRM data structureslead lifecycle frameworksautomated workflowsdata analysisemail marketingfunnel velocitydatabase management
Soft Skills
analytical mindsetcommunicationtrainingconsultingproblem-solvingcollaborationadaptabilitystrategic thinkingcreativityattention to detail