Proofpoint

Senior Influencer Marketing Manager

Proofpoint

full-time

Posted on:

Location Type: Remote

Location: India

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Job Level

Senior

Tech Stack

Cyber Security

About the role

  • Own EMEA influencer marketing and external community engagement to raise awareness, build credibility, and drive demand across priority markets.
  • Identify, evaluate, and manage a bench of 8 to 12 credible security and enterprise influencers across EMEA.
  • Run 4 to 5 influencer campaigns per year across priority moments, with repeatable briefs, assets, and activation playbooks.
  • Co-create content with influencers including video content, thought leadership pieces, social posts, and campaign activations.
  • Build and moderate company presence in external practitioner communities where relevant, including Reddit and other peer discussion forums.
  • Use AI tools to accelerate influencer research, content drafting, campaign reporting, and performance analysis while maintaining quality and accuracy.
  • Manage agency support for influencer programmes with clear scopes, budgets, governance, and reporting.
  • Track outputs and outcomes including influencer reach, engagement, content performance, share of voice, and contribution to meetings and pipeline influence where measurable.

Requirements

  • 6 to 8+ years in B2B marketing, influencer marketing, content marketing, or integrated programmes in enterprise technology or cybersecurity.
  • Proven experience identifying, managing, and activating B2B influencer programmes end to end.
  • Strong understanding of the cybersecurity and enterprise technology landscape in EMEA.
  • Confident managing external relationships with influencers, creators, and community voices with high judgement and professionalism.
  • Experience managing agencies and vendors end to end.
  • AI fluency for content creation workflows and optimisation.
  • Highly organised operator who can run multiple workstreams without creating complexity.
Benefits
  • Competitive compensation
  • Comprehensive benefits
  • Career success on your terms
  • Flexible work environment
  • Annual wellness and community outreach days
  • Always on recognition for your contributions
  • Global collaboration and networking opportunities
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
influencer marketingcontent marketingcampaign managementperformance analysiscontent creationB2B marketingcommunity engagementcontent draftingcampaign reportingagency management
Soft Skills
relationship managementprofessionalismorganizational skillsjudgmentcollaborationcommunicationcreativitystrategic thinkingproblem-solvingadaptability