Promise

Founding Marketer

Promise

full-time

Posted on:

Location Type: Hybrid

Location: San Francisco • California • United States

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Salary

💰 $120,000 - $170,000 per year

About the role

  • Design and run Account-Based Marketing (ABM) campaigns tailored to high-value government and utility accounts. Track and optimize ABM performance metrics including account engagement, pipeline velocity, and deal progression.
  • Develop a content library including case studies (customer success stories), landing pages (for campaigns and RFPs), blog posts (thought leadership), whitepapers (educating buyers on complex topics), pitch decks (for sales presentations), one-pagers (quick reference for AEs), and competitive battle cards. Establish content workflows and templates so future content creation is faster and more consistent.
  • Build messaging frameworks that communicate Promise's value to our buyer personas: technical buyers (IT/security), operational buyers (program managers/finance directors), and executive buyers (commissioners/CIOs). Position Promise against legacy vendors and competitors by highlighting what makes us different: modern fintech UX, proven outcomes, mission alignment.
  • Build relationships with sector influencers including government associations, policy organizations, industry analysts, and trade publications.
  • Build dashboards and reporting to track performance weekly/monthly and communicate impact to leadership. Establish processes for lead scoring, routing, and handoff to sales to ensure quality and speed.
  • Collaborate on target account strategy: which accounts to prioritize, how to break in, who to engage, and what messaging to use. Increase velocity through long procurement cycles (6-18 months for government deals) by nurturing prospects, staying visible, and providing value at each stage.
  • Create leave-behinds and follow-up materials that keep Promise top-of-mind during long sales cycles. Develop RFP response templates and libraries so AEs can respond to government procurements faster and more consistently. Train sales on new messaging, positioning, and collateral so they can use it effectively in conversations.

Requirements

  • At least 6 years of experience in B2B and B2G marketing, with a strong track record in demand generation, product marketing, and content strategy
  • Experience marketing complex products to enterprise or government buyers—ideally in gov tech, fintech, SaaS, or regulated industries
  • Ability to independently build and scale marketing programs from scratch in a fast-paced, early-stage environment
  • Strong writing and storytelling skills, with a portfolio of content that spans thought leadership, case studies, product collateral, and sales enablement
  • Hands-on execution mindset. You can write copy, build campaigns, coordinate events, and analyze performance yourself
  • Comfortable collaborating with Sales, Product, and leadership to drive go-to-market alignment and measurable outcomes
  • A disciplined operating style: prepared, responsive, accountable, and focused on outcomes.
  • Alignment with Promise’s mission and values, and respect for the communities we serve and the public institutions we partner with.
Benefits
  • 100 percent employer-paid health coverage
  • Generous PTO and sick leave
  • Lunch, snacks, and coffee provided
  • Company retreats
  • Hybrid work environment with four in-office days per week
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
Account-Based Marketingdemand generationproduct marketingcontent strategycopywritingcampaign buildingperformance analysislead scoringsales enablementRFP response
Soft Skills
strong writingstorytellingcollaborationaccountabilityresponsivenessfocus on outcomesrelationship buildingindependenceorganizational skillscommunication