Project Expedition

B2B Digital Marketing Specialist

Project Expedition

full-time

Posted on:

Location Type: Remote

Location: United States

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About the role

  • Identify growth opportunities within the travel industry through in-depth market research and analysis.
  • Develop and execute comprehensive marketing plans to expand growth, engagement, and revenue.
  • Own the execution of campaigns and initiatives from concept through delivery, ensuring deadlines, milestones, and outcomes are consistently met.
  • Proactively research and propose strategic marketing assets, campaigns, and training initiatives aligned with Project Expedition’s sales and growth goals.
  • Produce high-quality first-round drafts of content and assets with minimal required feedback.
  • Create, curate, and manage content across social media, email campaigns, webinars, training materials, and website updates.
  • Ensure messaging aligns with specific agency needs, overall trade demand, and known training gaps.
  • Maintain a high standard of design and brand consistency across all channels.
  • Execute on team “Sales Goals” projects with 100% accountability and consistent on-time delivery.
  • Support agency-level growth initiatives and secure high-value advisor engagement, including sourcing webinar registrants from key accounts.
  • Proactively identify opportunities to expand reach, accelerate revenue, and strengthen advisor relationships.
  • Monitor and optimize open rates, click-through rates, and campaign performance to meet or exceed industry benchmarks.
  • Manage communications with travel advisors and partners, ensuring timely responses and strong relationship management.
  • Adopt and leverage new technologies, AI tools, and marketing platforms to increase efficiency and productivity.
  • Anticipate challenges, propose solutions, and collaborate cross-functionally with Sales, Training, and Product teams.

Requirements

  • 3+ years of experience in digital marketing, preferably within B2B, SaaS, travel, or agency-facing industries
  • Proven ability to plan, organize, and execute multi-channel marketing plans with minimal supervision
  • Strong email design skills, including layout, formatting, and performance-driven content creation
  • Proven experience creating marketing assets such as PDFs, flyers, one-pagers, and branded collateral
  • Video editing experience for short-form marketing, training, and promotional content
  • Deep understanding of style guides and brand guidelines, with the ability to maintain consistency across all assets and channels
  • Strong data analytics mindset — comfortable reviewing performance data (open rates, click-through rates, engagement, conversions) to identify successes, gaps, and optimization opportunities
  • Campaign design and strategic problem-solving skills: able to take a business or sales challenge and translate it into a cohesive, multi-channel marketing campaign
  • High level of creative thinking paired with strong execution discipline
  • Highly organized, detail-oriented, and comfortable taking initiative in a fast-moving environment
  • Comfortable working independently while managing multiple priorities and deadlines
  • Excellent written and verbal communication skills
Benefits
  • Annual company bonus (up to a total of $3,000, based on company targets - deferred eligibility)
  • 15 days of leave (increases to 20 days at 2 years tenure)
  • Health Insurance (including an option completely covered by Fora HQ)
  • 401K company plan
  • Annual work from home budget $500
  • Annual training budget of $250
  • TSA Precheck (worth $80)
  • Annual Project Expedition tour credits of $750
  • Employee discounts on thousands of tours and activities
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
digital marketingmulti-channel marketingemail designcontent creationvideo editingdata analyticscampaign designstrategic problem-solvingperformance optimizationbrand consistency
Soft Skills
organizational skillsdetail-orientedinitiativecreative thinkingexecution disciplineindependent workcommunication skillsrelationship managementcollaborationtime management