Project Expedition

Digital Marketing

• Identify growth opportunities within the travel industry through in-depth market research and analysis.
• Develop and execute comprehensive marketing plans to expand growth, engagement, and revenue.
• Own the execution of campaigns and initiatives from concept through delivery, ensuring deadlines, milestones, and outcomes are consistently met.
• Proactively research and propose strategic marketing assets, campaigns, and training initiatives aligned with Project Expedition’s sales and growth goals.
• Produce high-quality first-round drafts of content and assets with minimal required feedback.
• Create, curate, and manage content across social media, email campaigns, webinars, training materials, and website updates.
• Ensure messaging aligns with specific agency needs, overall trade demand, and known training gaps.
• Maintain a high standard of design and brand consistency across all channels.
• Execute on team “Sales Goals” projects with 100% accountability and consistent on-time delivery.
• Support agency-level growth initiatives and secure high-value advisor engagement, including sourcing webinar registrants from key accounts.
• Proactively identify opportunities to expand reach, accelerate revenue, and strengthen advisor relationships.
• Monitor and optimize open rates, click-through rates, and campaign performance to meet or exceed industry benchmarks.
• Manage communications with travel advisors and partners, ensuring timely responses and strong relationship management.
• Adopt and leverage new technologies, AI tools, and marketing platforms to increase efficiency and productivity.
• Anticipate challenges, propose solutions, and collaborate cross-functionally with Sales, Training, and Product teams.

B2B Digital Marketing Specialist