Profitroom

Performance Marketing

• Planning, implementing, and managing campaigns across Google Ads and Meta Ads.
• Balancing time between deep work on ad accounts and active consulting with clients.
• Utilizing AI tools to streamline campaign management and generate ad copy.
• Transforming complex data into actionable insights for clients.
• Creating tailor-made budget optimization strategies for clients.

Performance Marketing Specialist – Mid/Senior

Digital Marketing

• Support the execution of the digital marketing strategy and translate business needs into digital initiatives.
• Coordinate campaigns, priorities and stakeholders across teams.
• Own Paid Ads budgets and ensure alignment with business goals.
• Define campaign ideas, priorities and execution approaches to deliver KPIs within the available budget, in close collaboration with the business and supported by internal experts.
• Lead and coordinate Paid Ads activities across various channels with internal experts and external agencies.
• Translate market needs into digital strategy, brief partners and coordinate asset creation.
• Frequently create or adapt ad copy independently.
• Oversee performance and tracking (UTMs, integrations) and support optimisation decisions.
• Coordinate the execution of the SEO strategy together with SEO experts.
• Maintain a high-level view of the website from an SEO perspective and ensure alignment with business priorities.
• Coordinate SEO initiatives across content and technical teams.
• Work with HubSpot to support campaign execution, tracking and reporting.
• Support website- and CRM-related marketing initiatives.
• Prepare clear reports and organise data using HubSpot, GA4 and spreadsheets.
• Build strong relationships with internal teams and external partners.

Digital Marketing Executive

Full-stack Engineer

• Collaborate with other fullstack developers to design, develop, and maintain AdTech applications.
• Create and maintain internal tooling for Marketing, Digital, and AdTech teams.
• Perform code reviews and ensure high-quality software delivery.
• Extend and maintain an advanced CMS system.
• Integrate with advertising and marketing content providers.
• Support and fix bugs in existing AdTech systems.
• Participate in rapid prototyping and MVP development.

Fullstack Developer

Chief Marketing Officer

• Supporting marketing strategies and plans across Growth Markets (APAC, MENA, Nordics, Spain), with primary focus on Events, Campaigns, Content, and Partnerships
• Creating and implementing content marketing activities including blogs, online and offline marketing collateral
• Developing and executing monthly market-specific newsletters
• Adapting and localizing content for regional markets, considering cultural nuances and local platforms
• Creating marketing graphics and collateral using Canva for multiple channels
• Managing social media content creation across Facebook, LinkedIn, Instagram and YouTube
• Supporting event execution including promotional materials and follow-up campaigns
• Developing written case studies and gathering customer testimonials
• Campaign performance tracking and reporting in collaboration with Marketing Manager
• Liaison with marketing suppliers and consultants
• Market research and competitor analysis

Global Marketing Executive – Growth Markets

Product Designer

• Solve problems and improve user experience, focusing primarily on guest journeys and stay booking flows (B2C), while also strongly supporting product initiatives related to hoteliers and their tools (B2B)
• Design user flows, wireframes, and prototypes (from low- to high-fidelity) that bring clarity to user needs and business goals
• Collaborate closely in designer-researcher duos, to iterate on ideas, based on user feedback and data insights
• Work hand-in-hand with PMs to translate product strategy and analytics into actionable UX improvements and product development
• Prepare and facilitate co-creation workshops to explore ideas and solutions
• Present your work during our UX biweekly, gathering feedback from the broader product and engineering team (we care about aligning the entire team on new product directions)
• Stay up-to-date with UX/UI trends and industry reports to support your design decisions with evidence
• Regularly participate in weekly UX team meetings and quarterly planning sessions (on-site at our Poznań office).

Performance Marketing Specialist – Mid/Senior

Digital Marketing Executive

Fullstack Developer

Global Marketing Executive – Growth Markets

Product, UX Designer – Maternity Cover