Profitroom

Performance Marketing

• Planning, implementing, and managing campaigns across Google Ads and Meta Ads.
• Balancing time between deep work on ad accounts and active consulting with clients.
• Utilizing AI tools to streamline campaign management and generate ad copy.
• Transforming complex data into actionable insights for clients.
• Creating tailor-made budget optimization strategies for clients.

Performance Marketing Specialist – Mid/Senior

Digital Marketing

• Support the execution of the digital marketing strategy and translate business needs into digital initiatives.
• Coordinate campaigns, priorities and stakeholders across teams.
• Own Paid Ads budgets and ensure alignment with business goals.
• Define campaign ideas, priorities and execution approaches to deliver KPIs within the available budget, in close collaboration with the business and supported by internal experts.
• Lead and coordinate Paid Ads activities across various channels with internal experts and external agencies.
• Translate market needs into digital strategy, brief partners and coordinate asset creation.
• Frequently create or adapt ad copy independently.
• Oversee performance and tracking (UTMs, integrations) and support optimisation decisions.
• Coordinate the execution of the SEO strategy together with SEO experts.
• Maintain a high-level view of the website from an SEO perspective and ensure alignment with business priorities.
• Coordinate SEO initiatives across content and technical teams.
• Work with HubSpot to support campaign execution, tracking and reporting.
• Support website- and CRM-related marketing initiatives.
• Prepare clear reports and organise data using HubSpot, GA4 and spreadsheets.
• Build strong relationships with internal teams and external partners.

Performance Marketing Specialist – Mid/Senior

Digital Marketing Executive