Procurify

Marketing Operations

• Support the execution of marketing campaigns across channels, ensuring accurate setup, tracking, and documentation
• Maintain campaign tracking frameworks to ensure consistent reporting
• Partner with Demand Generation to ensure campaigns are measurable and structured for performance analysis
• Maintain and optimize lead lifecycle processes, including lead capture, scoring, routing, and nurture programs
• Ensure clear handoff between Marketing and Sales through defined processes and data consistency
• Monitor funnel performance and identify opportunities to improve conversion rates and lead quality, including progression from MQL to SQL and beyond
• Support marketing attribution and campaign performance analysis across channels
• Track and report on key marketing metrics, including conversion across lifecycle stages (e.g., MQL → SQL → pipeline) and overall pipeline contribution
• Translate performance data into actionable insights for marketing stakeholders
• Administer and optimize Marketo and support marketing use of Salesforce CRM
• Own the administration and optimization of Intercom for customer-facing communications, ensuring it is properly configured to leverage product usage data for precise audience targeting.
• Ensure systems are properly integrated and aligned with marketing workflows
• Support the adoption and optimization of tools such as Gong where relevant to marketing insights
• Build and maintain dashboards and reports to provide visibility into campaign performance, funnel metrics, and marketing KPIs
• Analyze marketing data to identify trends, performance gaps, and opportunities for improvement
• Translate data into clear, actionable insights to support marketing decision-making
• Maintain data quality across marketing systems, including lead and campaign data
• Establish and enforce best practices for data entry, tracking, and reporting
• Support a reliable source of truth for marketing and pipeline data
• Partner closely with Demand Generation, Content Marketing, Product Marketing, Sales, and RevOps teams to align processes and reporting
• Act as a key operational partner to Marketing, supporting campaign execution and performance visibility
• Contribute to initiatives that improve marketing efficiency and pipeline generation.

Manager, Marketing Operations

Business Development Rep

• Conduct market research to identify potential target customers, industries, and market trends.
• Contact potential clients through cold-calling and cold-emailing to establish rapport and arrange meetings.
• Qualify leads by understanding their needs, pain points, and fit for our solutions.
• Engage in networking, face-to-face meetings, and other activities to generate and close leads.
• Conduct initial discovery calls to educate prospects about our offerings.
• Stay up-to-date on trends and news from the industry, competitors, and target market.
• Collaborate with the sales team to develop and execute strategies to meet revenue targets.
• Build and nurture relationships with prospects, guiding them through the sales funnel.
• Maintain accurate and up-to-date records of prospect interactions and sales activities in the CRM system.

Business Development Representative

IT Support

• Technical Problem Solving: You will manage and resolve complex inbound technical tickets via email and live chat. While most interactions are written, you will lead occasional video calls to troubleshoot high-priority issues and provide an expert, effortless user experience.
• Product Advocacy and Insights: You will serve as the essential bridge between customer friction and long-term product solutions. By identifying, reproducing, and documenting bugs for the Engineering team, you will ensure technical issues are resolved at the root. You will also act as a primary voice of the customer, gathering feedback from daily interactions to help shape and influence the product roadmap.
• AI and Knowledge Engineering: You will write and maintain high-quality internal and external documentation, including FAQs and how-to guides. You will leverage AI tools to optimize these resources, ensuring our AI Agents can effectively ingest and utilize data to assist both internal teams and external users.
• Workflow Automation: You will use a variety of AI tools in creative ways to automate, optimize, and expedite support workflows and internal processes.
• Customer Configurations: You will act as the technical lead for complex account setups, including provisioning, data and integrations, and workflow tailoring.

Manager, Marketing Operations

Business Development Representative

Technical Customer Support Advocate