Manager, Marketing Operations

Procurify

Manager of Marketing Operations at Procurify optimizing marketing performance and data-driven decisions. Collaborating with multiple teams to enhance campaign effectiveness and lead management.

Posted 5/12/2026full-timeRemote • 🇨🇦 CanadaMid-LevelSenior💰 CA$94,000 - CA$118,000 per yearWebsite

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Support the execution of marketing campaigns across channels, ensuring accurate setup, tracking, and documentation
Maintain campaign tracking frameworks to ensure consistent reporting
Partner with Demand Generation to ensure campaigns are measurable and structured for performance analysis
Maintain and optimize lead lifecycle processes, including lead capture, scoring, routing, and nurture programs
Ensure clear handoff between Marketing and Sales through defined processes and data consistency
Monitor funnel performance and identify opportunities to improve conversion rates and lead quality, including progression from MQL to SQL and beyond
Support marketing attribution and campaign performance analysis across channels
Track and report on key marketing metrics, including conversion across lifecycle stages (e.g., MQL → SQL → pipeline) and overall pipeline contribution
Translate performance data into actionable insights for marketing stakeholders
Administer and optimize Marketo and support marketing use of Salesforce CRM
Own the administration and optimization of Intercom for customer-facing communications, ensuring it is properly configured to leverage product usage data for precise audience targeting.
Ensure systems are properly integrated and aligned with marketing workflows
Support the adoption and optimization of tools such as Gong where relevant to marketing insights
Build and maintain dashboards and reports to provide visibility into campaign performance, funnel metrics, and marketing KPIs
Analyze marketing data to identify trends, performance gaps, and opportunities for improvement
Translate data into clear, actionable insights to support marketing decision-making
Maintain data quality across marketing systems, including lead and campaign data
Establish and enforce best practices for data entry, tracking, and reporting
Support a reliable source of truth for marketing and pipeline data
Partner closely with Demand Generation, Content Marketing, Product Marketing, Sales, and RevOps teams to align processes and reporting
Act as a key operational partner to Marketing, supporting campaign execution and performance visibility
Contribute to initiatives that improve marketing efficiency and pipeline generation.

Requirements

What you’ll need

3–5 years of experience in Marketing Operations, Growth Operations, or related roles, in a B2B SaaS or high-growth technology environment
Hands-on experience supporting campaign execution, demand generation, and marketing performance tracking
Experience working with modern marketing and CRM tools, including: Salesforce CRM, Marketo or equivalent experience, Analytics platforms such as Google Analytics or Amplitude
Experience working with marketing data, reporting, and campaign analysis
Exposure to automation or AI-enabled tools in marketing workflows or reporting.

Benefits

Comp & perks

Flexible working: We’re a remote-first organization with flexible working hours. Work anywhere from within Canada!
Responsible time off: We offer a flexible approach to time off; we trust our team to take the time they need to rest and recharge while staying accountable to their commitments.
Extended health benefits: We prioritize our team’s health and well-being. We offer a competitive health, vision, and dental package along with an Employee Assistance Program (EAP), and a health and wellness spending account.
Community initiatives: We have a strong commitment to giving back to our communities, including regular volunteer days, our Donate Your Day program, and education lunch and learns.
Stock options: Everyone has a chance to own a part of Procurify with our competitive stock program.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

campaign executiondemand generationmarketing performance trackinglead lifecycle processesdata analysisreportingmarketing attributionconversion rate optimizationdata quality managementperformance analysis

Soft Skills

collaborationcommunicationanalytical thinkingproblem-solvingattention to detailorganizational skillsinsight translationprocess optimizationstakeholder engagementoperational support