Procurement Partners

Performance Marketing

• Define and own the annual demand generation strategy
• Own the demand generation budget
• Serve as the primary marketing stakeholder for pipeline reporting
• Partner with Sales leadership to set pipeline coverage goals
• Lead end-to-end demand generation planning and execution
• Design and run integrated, multi-touch campaigns
• Build and own an Account-Based Marketing (ABM) program
• Manage campaign measurement and optimization
• Extend demand generation scope beyond new logo acquisition
• Collaborate with Product Marketing on customer communication strategy
• Serve as the strategic owner of HubSpot
• Build toward a demand generation team as the function scales

Director, Demand Generation

Account Executive

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