PRLab

Account Executive

• Participating in meetings with clients to discuss campaign strategies and goals, then developing a plan to achieve them
• Communicating with clients to ensure they are satisfied with their campaigns and evaluating progress with the client
• Reviewing analytics data (including but not limited to competitor tracking) to determine effectiveness of previous campaigns and planning future ones accordingly
• Developing and maintaining client relationships to ensure satisfaction with services provided by the agency
• Preparing reports detailing the work performed on each campaign
• Pitching and newsjacking
• Media training
• Writing or revising content
• Helping identify leads, pitch services, and contribute to business development efforts
• Liaising with media, clients, and stakeholders
• Sometimes developing content for social media accounts and writing blog posts
• Creation of strategy and planning of things such as content, press releases, etc.
• Sometimes: Event support (when requested by the client), including finding videographers, photographers, etc.

PR Account Executive