Senior Director, Promotions
PrizePicks
full-time
Posted on:
Location Type: Remote
Location: United States
Visit company websiteExplore more
Salary
💰 $150,000 - $225,000 per year
Job Level
About the role
- Deliver and manage the execution of a coherent promotional strategy, effectively balancing engagement and retention through data-driven reinvestment.
- Constantly optimize against the significant monthly budget, ensuring the right players are receiving the right level of investment.
- Be a thought leader in customer segmentation strategy and execution.
- Present, deliver insights and engage with senior and executive leadership; translating insights into repeatable playbooks.
- Develop and own an always-on test & learn roadmap, establishing frameworks for accurately measuring success and iterating upon learnings.
- Drive the PrizePicks brand forward with exciting, engaging promotions that deliver brand loyalty and advocacy.
- Work and build ways of working with key collaborators and stakeholders; primarily with CRM, Analytics, Game Operations, Marketing and Programmatic Promotions.
- Ensure all promotions meet regulatory and compliance standards, particularly in a highly regulated DFS/gaming environment.
- Lead and develop a high-performing team, driving a culture of accountability, experimentation and learning.
Requirements
- 8+ years of experience in Retention or Revenue Operations, with at least 3 years in a leadership role.
- Deep understanding of customer segmentation, lifecycle stages, and promotional best practices.
- Proven experience managing and optimizing a large budget.
- Strong analytical skills with the ability to interpret data and turn insights into action.
- Experience in a mobile-first, fast-paced consumer technology or gaming environment strongly preferred.
- Familiarity with regulatory and compliance considerations in gaming, fantasy sports, or sports betting is a plus.
- Excellent communication and cross-functional leadership skills.
- Industry and/or existing organic interest in the PrizePicks product desirable.
Benefits
- Company-subsidized medical, dental, & vision plans
- 401(k) plan with company match
- Annual bonus
- Flexible PTO to encourage a healthy work/life balance (2 weeks STRONGLY encouraged!)
- Generous paid leave programs, including 16-week paid parental leave and disability benefits
- Workplace flexibility and modern work schedules focused on getting the job done, not hours clocked
- Company-wide in-person events and team outings
- Lifestyle enhancement program
- Company equipment provided (Windows & Mac options)
- Annual performance reviews with opportunities for growth and career development
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
customer segmentationdata analysisbudget managementpromotional strategytest & learn frameworkmeasuring successengagement strategiesretention strategiesdata-driven decision makinglifecycle stages
Soft Skills
leadershipcommunicationcollaborationaccountabilityexperimentationinsight deliverystakeholder engagementteam developmentstrategic thinkingadaptability