Senior Manager, Customer Acquisitions

PrizePicks

full-time

Posted on:

Location Type: Hybrid

Location: Atlanta • United States

Visit company website

Explore more

✨ AI Apply
Apply

Salary

💰 $100,000 - $150,000 per year

Job Level

Senior

About the role

  • Own customer acquisition planning and investment, having full ownership of the new member offer and referral program, aligning with the company’s growth objectives.
  • Manage the multi-million dollar monthly new user incentive budget, working closely with Finance and other leaders of investment channels to ensure full alignment.
  • Own reporting and performance tracking across core new user KPIs including but not limited to Conversion, CAC, LTV & Payback.
  • Present, deliver insights and engage with senior and executive leadership; translating insights into repeatable playbooks.
  • Maintain a clear line of sight on competitor activity and acquisition best practices.
  • Develop strong relationships with cross-functional teams, including but not limited to Media, Analytics, Retention, Finance, Commercial and Product.
  • Cultivate and maintain a performance-driven test & learn mindset, constantly demonstrably iterating and improving our approach.
  • Ensure all promotions meet regulatory and compliance standards, particularly in a highly regulated DFS/gaming environment.

Requirements

  • Bachelor’s degree in Marketing, Business Administration, or a related field (MBA preferred).
  • 5+ years of experience in customer acquisition or growth marketing, ideally with hands-on experience managing the new user offer and/or referral program.
  • Demonstrable experience in managing & optimizing a large budget, balancing volume with user quality.
  • Experience in owning acquisition investment performance, with a deep grasp on new user investment best practices (core KPIs, ROI metrics, efficiency measures, etc.)
  • Demonstrated success in scaling user bases effectively & efficiently.
  • Very strong numerical and analytical skills, plus experience with analytics tools.
  • Excellent communication, collaboration, and relationship-building skills.
  • Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities.
  • Passion for sports and a deep understanding of sports fans’ motivations and behaviors.
Benefits
  • Company-subsidized medical, dental, & vision plans
  • 401(k) plan with company match
  • Annual bonus
  • Flexible PTO to encourage a healthy work/life balance (2 weeks STRONGLY encouraged!)
  • Generous paid leave programs, including 16-week paid parental leave and disability benefits
  • Workplace flexibility and modern work schedules focused on getting the job done, not hours clocked
  • Company-wide in-person events and team outings
  • Lifestyle enhancement program
  • Company equipment provided (Windows & Mac options)
  • Annual performance reviews with opportunities for growth and career development
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
customer acquisitiongrowth marketingbudget managementKPI trackingROI metricsanalytical skillsperformance optimizationuser base scalingregulatory complianceDFS/gaming environment
Soft Skills
communicationcollaborationrelationship-buildingadaptabilityanalytical mindsetperformance-driven mindsetinsight deliverycross-functional teamworkpresentation skillsproblem-solving
Certifications
Bachelor’s degree in MarketingBachelor’s degree in Business AdministrationMBA (preferred)