Senior Product Marketing Manager

PrizePicks

full-time

Posted on:

Location Type: Remote

Location: Remote • 🇺🇸 United States

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Salary

💰 $120,000 - $160,000 per year

Job Level

Senior

About the role

  • Own the GTM:
  • Lead the go-to-market strategy, positioning, and launch plans for new Pick formats and Innovation Platform features—ensuring alignment across product, creative, media, lifecycle, and community touchpoints.
  • Define the Narrative:
  • Craft clear, compelling product messaging that articulates the “why it matters” of every launch—making new gameplay concepts intuitive, exciting, and resonant for both casual users and core sports fans.
  • Drive Business Growth:
  • Partner with Growth, Product, and Revenue teams to drive adoption, session frequency, and repeat engagement through timely feature-led promotions, social mechanics, and community activation strategies.
  • Collaborate on Product Development:
  • Work hand-in-hand with Product Managers and Designers from concept through build—shaping roadmap priorities, influencing game design and progression systems, and ensuring the player experience aligns with business and brand objectives.
  • Fuel Creative Campaigns:
  • Translate gameplay innovation into standout creative briefs that inspire paid media, social content, email marketing, and in-app storytelling—making bold ideas feel accessible and viral.
  • Champion the Player POV:
  • Leverage player insights, user behavior data, and competitive trends to ensure product and marketing decisions reflect real needs, motivations, and whitespace opportunities.
  • Lead Cross-Functional Alignment:
  • Act as the connective tissue between Product, Analytics, Design, Comms, and Lifecycle—ensuring launches are cohesive, efficient, and player-first.

Requirements

  • 6–8+ years in product marketing, consumer tech, or gaming—ideally with experience launching new products and platforms
  • Proven success bringing experimental or 0→1 product concepts to market
  • Strong storytelling and messaging development skills—especially for new formats or unfamiliar mechanics
  • Experience with financial markets, fantasy sports platforms, free-to-play games, progression systems, social gameplay, or community-driven platforms
Benefits
  • Company-subsidized medical, dental, & vision plans
  • 401(k) plan with company match
  • Annual bonus
  • Flexible PTO to encourage a healthy work/life balance (2 weeks STRONGLY encouraged!)
  • Generous paid leave programs, including 16-week paid parental leave and disability benefits
  • Workplace flexibility and modern work schedules focused on getting the job done, not hours clocked
  • Company-wide in-person events and team outings
  • Lifestyle enhancement program
  • Company equipment provided (Windows & Mac options)
  • Annual performance reviews with opportunities for growth and career development

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
product marketinggo-to-market strategyproduct messaginggame designuser behavior datacommunity activation strategiescreative briefssocial mechanicsprogression systemsfeature-led promotions
Soft skills
storytellingcollaborationleadershipcommunicationstrategic thinkingcreativityanalytical thinkingcross-functional alignmentplayer advocacyinsight-driven decision making