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Performance Marketing

• Support the development and execution of demand generation programs to drive pipeline growth
• Execute integrated campaigns across:
• - Paid search
• - Paid social
• - Display & retargeting
• - Email
• - Events & partnerships
• Assist in building and optimizing lead nurture programs to improve conversion rates
• Collaborate with content and product marketing on campaign messaging and assets
• Track campaign performance and analyze results to inform future improvements
• Help manage marketing automation workflows and maintain data accuracy in HubSpot and CRM systems
• Assist with budget tracking and campaign spend optimization
• Contribute to testing new growth channels and tactics

Demand Generation Manager