Prismfly

Ecommerce

• Own and manage lifecycle campaigns from strategy to execution and analysis.
• Conduct program and marketing audits for potential clients and confidently present findings and recommendations.
• Build personalized customer journeys, identifying key touchpoints, pain points, and opportunities for improvement.
• Serve as client-facing lead, translating technical insights into clear, actionable recommendations.
• Coordinate creation of briefs, copy, art, text/HTML templates, email campaigns, etc.
• Segment audiences and create tailored experiences to enhance customer engagement and loyalty.
• Develop and implement strategies for each stage of the customer lifecycle, including acquisition, onboarding, retention, and advocacy.
• Analyze customer data to derive insights and make data-driven decisions to improve customer lifetime value.
• Collect and analyze customer feedback to make continuous improvements to the customer journey.
• Drive positive customer reviews and ongoing engagement with loyalty programs.
• Define key performance indicators (KPIs) to measure the success of lifecycle strategies and report on progress regularly.
• Stay informed about industry trends and competitors’ customer strategies to identify areas for improvement.

Ecommerce Lifecycle Strategist