Ecommerce Lifecycle Strategist

Prismfly

Lifecycle Strategist managing lifecycle campaigns and improving customer experiences for top-tier brands. Engaging in extensive data analysis and strategy implementation.

Posted 6/8/2026full-timeRemote • Texas • 🇺🇸 United StatesMid-LevelSeniorWebsite

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

customer lifecycle managementemail automationSMS automationdata analysisKPI definitioncustomer journey mappingaudience segmentationmarketing strategy developmentcustomer feedback analysiscustomer lifetime value analysis

Soft Skills

analytical skillscommunication skillscollaboration skillsproject management skillscustomer-centric mindset

Tools & Technologies

marketing automation toolsCRM systems

Industry Keywords

lifecycle campaignscustomer engagementcustomer retentioncustomer advocacycustomer experienceindustry trendscompetitive analysis

About the role

Key responsibilities & impact

Own and manage lifecycle campaigns from strategy to execution and analysis.
Conduct program and marketing audits for potential clients and confidently present findings and recommendations.
Build personalized customer journeys, identifying key touchpoints, pain points, and opportunities for improvement.
Serve as client-facing lead, translating technical insights into clear, actionable recommendations.
Coordinate creation of briefs, copy, art, text/HTML templates, email campaigns, etc.
Segment audiences and create tailored experiences to enhance customer engagement and loyalty.
Develop and implement strategies for each stage of the customer lifecycle, including acquisition, onboarding, retention, and advocacy.
Analyze customer data to derive insights and make data-driven decisions to improve customer lifetime value.
Collect and analyze customer feedback to make continuous improvements to the customer journey.
Drive positive customer reviews and ongoing engagement with loyalty programs.
Define key performance indicators (KPIs) to measure the success of lifecycle strategies and report on progress regularly.
Stay informed about industry trends and competitors’ customer strategies to identify areas for improvement.

Requirements

What you’ll need

3 years of relevant hands-on experience
Proven experience in customer lifecycle management, email/SMS automation, or a related field.
Strong analytical skills with the ability to interpret data and draw actionable insights.
Excellent communication and collaboration skills.
Proficiency with marketing automation tools and CRM systems.
A passion for customer experience and a customer-centric mindset.
Strong project management skills and the ability to work on multiple initiatives simultaneously.

Benefits

Comp & perks

Work with top-tier brands and software partners
Remote-first culture with daily connections on Slack and video chat