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About the role
Key responsibilities & impact- Own and manage lifecycle campaigns from strategy to execution and analysis.
- Conduct program and marketing audits for potential clients and confidently present findings and recommendations.
- Build personalized customer journeys, identifying key touchpoints, pain points, and opportunities for improvement.
- Serve as client-facing lead, translating technical insights into clear, actionable recommendations.
- Coordinate creation of briefs, copy, art, text/HTML templates, email campaigns, etc.
- Segment audiences and create tailored experiences to enhance customer engagement and loyalty.
- Develop and implement strategies for each stage of the customer lifecycle, including acquisition, onboarding, retention, and advocacy.
- Analyze customer data to derive insights and make data-driven decisions to improve customer lifetime value.
- Collect and analyze customer feedback to make continuous improvements to the customer journey.
- Drive positive customer reviews and ongoing engagement with loyalty programs.
- Define key performance indicators (KPIs) to measure the success of lifecycle strategies and report on progress regularly.
- Stay informed about industry trends and competitors’ customer strategies to identify areas for improvement.
Requirements
What you’ll need- 3 years of relevant hands-on experience
- Proven experience in customer lifecycle management, email/SMS automation, or a related field.
- Strong analytical skills with the ability to interpret data and draw actionable insights.
- Excellent communication and collaboration skills.
- Proficiency with marketing automation tools and CRM systems.
- A passion for customer experience and a customer-centric mindset.
- Strong project management skills and the ability to work on multiple initiatives simultaneously.
Benefits
Comp & perks- Work with top-tier brands and software partners
- Remote-first culture with daily connections on Slack and video chat
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
customer lifecycle managementemail automationSMS automationdata analysisKPI definitioncustomer journey mappingaudience segmentationmarketing strategy developmentcustomer feedback analysiscustomer lifetime value analysis
Soft Skills
analytical skillscommunication skillscollaboration skillsproject management skillscustomer-centric mindset