PRISM+

Performance Marketing

• Execute and manage day-to-day campaigns across Meta and Google (Search, Shopping, PMAX, Demand Gen) within budgets
• Monitor daily/weekly performance and flag anomalies or optimization opportunities promptly
• Support MER and contribution margin tracking (not just platform-reported ROAS) by pulling and organizing the data
• Execute prospecting, retargeting, and mega sale/event campaigns (11.11, BFCM, etc.) as briefed
• Run structured A/B tests on audiences, placements, and bids under the Manager's testing roadmap
• Support exploration of new channels (TikTok, affiliates, marketplaces) with hands-on setup and monitoring
• Maintain weekly optimization cadence - bid adjustments, budget pacing, audience refresh
• Brief and coordinate with the Creative team on asset requests based on performance data
• Tag, track, and report on creative performance (hooks, formats, angles)
• Flag creative fatigue and refresh needs based on frequency/CTR trends
• Maintain accurate, up-to-date performance reporting across Meta, Google, GA4, and Shopify/Salesforce
• Ensure tracking, naming conventions, and UTM hygiene are consistent across campaigns
• Prepare data views (CAC, spend efficiency, channel performance) for the Manager's review — not final strategic interpretation
• Support QA on new campaign launches before go-live

Performance Marketing Specialist