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Performance Marketing Specialist
PRISM+Performance Marketing Specialist executing digital marketing campaigns across Meta and Google for PRISM+. Collaborating with the creative team and overall optimizing marketing efforts for consumer electronics.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in executing and managing performance marketing campaigns across Meta and Google, with a strong focus on data analysis, optimization, and creative collaboration. Proficient in A/B testing, budget management, and performance reporting to drive effective marketing strategies.
Highest-signal resume keywords
Performance MarketingMeta Ads ManagementGoogle Ads ManagementA/B Testing FrameworksData Analysis
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Campaign ManagementBudget ManagementData OrganizationPerformance ReportingA/B TestingExcelGoogle Analytics 4Creative BriefingAudience TargetingOptimization Techniques
Soft Skills
CollaborationCommunicationAttention to Detail
Tools & Technologies
MetaGoogle AdsGA4ShopifySalesforce
Industry Keywords
DTCECommerceConsumer ElectronicsHigh-Consideration ProductsTikTok ShopShopeeLazada
About the role
Key responsibilities & impact- Execute and manage day-to-day campaigns across Meta and Google (Search, Shopping, PMAX, Demand Gen) within budgets
- Monitor daily/weekly performance and flag anomalies or optimization opportunities promptly
- Support MER and contribution margin tracking (not just platform-reported ROAS) by pulling and organizing the data
- Execute prospecting, retargeting, and mega sale/event campaigns (11.11, BFCM, etc.) as briefed
- Run structured A/B tests on audiences, placements, and bids under the Manager's testing roadmap
- Support exploration of new channels (TikTok, affiliates, marketplaces) with hands-on setup and monitoring
- Maintain weekly optimization cadence - bid adjustments, budget pacing, audience refresh
- Brief and coordinate with the Creative team on asset requests based on performance data
- Tag, track, and report on creative performance (hooks, formats, angles)
- Flag creative fatigue and refresh needs based on frequency/CTR trends
- Maintain accurate, up-to-date performance reporting across Meta, Google, GA4, and Shopify/Salesforce
- Ensure tracking, naming conventions, and UTM hygiene are consistent across campaigns
- Prepare data views (CAC, spend efficiency, channel performance) for the Manager's review — not final strategic interpretation
- Support QA on new campaign launches before go-live
Requirements
What you’ll need- 2–4 years in performance marketing (DTC or eCommerce preferred)
- Hands-on experience managing campaigns with meaningful budgets
- Working knowledge of Meta Ads (campaign setup, Advantage+, creative testing execution), and Google (Search, Shopping, PMAX)
- Comfortable with basic commercial concepts (margin, AOV, promos) - doesn't need to have made pricing/bundle calls, but should understand why they matter
- Solid Excel/Sheets skills for pulling and organizing performance data; GA4 familiarity a plus
- **Strong Plus**
- Experience in consumer electronics or high-consideration products
- Familiarity with Shopee, Lazada, TikTok Shop ecosystems
- Exposure to A/B testing frameworks (even if not full incrementality/MMM design)
- Basic creative briefing experience - has given feedback to designers/video editors before, not just executed media buys
Benefits
Comp & perks- 🌐 Worldwide ❌ Jobs You've Hidden ⭐️ Saved Jobs ✅ Applied Jobs ✉️ Email Alerts 👤 Account PRISM+ Website LinkedIn All Job Openings 11 - 50 employees Founded 2017 🏭 Manufacturing 📦 Logistics 🛒 Retail Manufacturing
- Logistics
- Retail PRISM+ is a Singapore-based company offering a wide range of consumer electronics including smart televisions, air conditioners, refrigerators, monitors, smart locks, and air purifiers. Known for their 4K Smart TVs, PRISM+ provides products designed to enhance the home entertainment experience and integrate with smart home setups. The company promotes energy-efficient products such as air conditioners and purifiers and emphasizes customer satisfaction with affordable prices and aftersales support. PRISM+ prides itself on being a locally loved brand with a significant presence in the electronics market in Singapore. They also offer significant savings during sales periods and provide warranties and services to ensure product longevity. Performance Marketing Specialist Job not on LinkedIn 🔥 1 hour ago 🏢🏡 Kuala Lumpur – Hybrid ⏰ Full Time 🟢 Junior 🟡 Mid-level 📈 Performance Marketing 🚫👨🎓 No degree required Apply Now Find Hiring Managers Customize resume + cover letter Report problem ☆ Save ☑️ Mark as applied ❌ Hide 📋 Description
- Execute and manage day-to-day campaigns across Meta and Google (Search, Shopping, PMAX, Demand Gen) within budgets
- Monitor daily/weekly performance and flag anomalies or optimization opportunities promptly
- Support MER and contribution margin tracking (not just platform-reported ROAS) by pulling and organizing the data
- Execute prospecting, retargeting, and mega sale/event campaigns (11.11, BFCM, etc.) as briefed
- Run structured A/B tests on audiences, placements, and bids under the Manager's testing roadmap
- Support exploration of new channels (TikTok, affiliates, marketplaces) with hands-on setup and monitoring
- Maintain weekly optimization cadence - bid adjustments, budget pacing, audience refresh
- Brief and coordinate with the Creative team on asset requests based on performance data
- Tag, track, and report on creative performance (hooks, formats, angles)
- Flag creative fatigue and refresh needs based on frequency/CTR trends
- Maintain accurate, up-to-date performance reporting across Meta, Google, GA4, and Shopify/Salesforce
- Ensure tracking, naming conventions, and UTM hygiene are consistent across campaigns
- Prepare data views (CAC, spend efficiency, channel performance) for the Manager's review — not final strategic interpretation
- Support QA on new campaign launches before go-live 🎯 Requirements
- 2–4 years in performance marketing (DTC or eCommerce preferred)
- Hands-on experience managing campaigns with meaningful budgets
- Working knowledge of Meta Ads (campaign setup, Advantage+, creative testing execution), and Google (Search, Shopping, PMAX)
- Comfortable with basic commercial concepts (margin, AOV, promos) - doesn't need to have made pricing/bundle calls, but should understand why they matter
- Solid Excel/Sheets skills for pulling and organizing performance data; GA4 familiarity a plus
- **Strong Plus**
- Experience in consumer electronics or high-consideration products
- Familiarity with Shopee, Lazada, TikTok Shop ecosystems
- Exposure to A/B testing frameworks (even if not full incrementality/MMM design)
- Basic creative briefing experience - has given feedback to designers/video editors before, not just executed media buys Apply Now 📊 Check your resume score for this job Improve your chances of getting an interview by checking your resume score before you apply. Check Resume Score Similar Jobs Performance Marketer 🕒 2 days ago Blood 51 - 200 🛍️ eCommerce 👥 B2C 🧘 Wellness Website LinkedIn All Job Openings Performance Marketer managing performance marketing and content creation for No Days Off brand. This role focuses on driving growth and optimizing media across platforms in Malaysia. 🏢🏡 Kuala Lumpur – Hybrid 💰 Series B - Blood on 2025-02 ⏰ Full Time 🟢 Junior 🟡 Mid-level 📈 Performance Marketing Performance Marketing Manager, TikTok 🕒 2 days ago Intrepid Asia 1001 - 5000 🛍️ eCommerce 📣 Marketing ☁️ SaaS Website LinkedIn All Job Openings Performance Marketing Manager leading digital marketing efforts for e-commerce brands in Southeast Asia. Focus on client management, campaign execution, and performance optimization. 🏢🏡 Kuala Lumpur – Hybrid ⏰ Full Time 🟡 Mid-level 🟠 Senior 📈 Performance Marketing Global Paid Media Specialist 🕒 June 23 BID Operations 11 - 50 🏢 Enterprise ☁️ SaaS 🤝 B2B Website LinkedIn All Job Openings Global Paid Media Specialist at BID Operations driving social media strategies and campaigns across platforms. Collaborating with agencies to enhance performance and brand visibility. 🏢🏡 Kuala Lumpur – Hybrid ⏰ Full Time 🟢 Junior 🟡 Mid-level 📈 Performance Marketing Junior Performance Marketing – App Marketing 🕒 May 20 ZALORA Group 1001 - 5000 📦 Logistics 💼 Consulting 📣 Marketing Website LinkedIn All Job Openings Junior Performance Marketing role at ZALORA focused on campaign strategy and optimization for digital platforms. Working in a hybrid setup within the dynamic fashion e-commerce sector. 🏢🏡 Kuala Lumpur – Hybrid ⏰ Full Time 🟢 Junior 📈 Performance Marketing Performance Marketing – Mobile Marketing 🕒 May 14 ZALORA Group 1001 - 5000 📦 Logistics 💼 Consulting 📣 Marketing Website LinkedIn All Job Openings Senior Executive in Performance Marketing responsible for executing and optimizing marketing campaigns across major platforms. Analyzing performance metrics and collaborating with design teams for impactful advertising. 🏢🏡 Kuala Lumpur – Hybrid ⏰ Full Time 🟢 Junior 🟡 Mid-level 📈 Performance Marketing View More Performance Marketer Jobs 🌐 Worldwide Built by Lior Neu-ner. I'd love to hear your feedback — Get in touch via DM or support@remoterocketship.com Search Search Jobs by country Search jobs by city Search jobs by job title Search entry-level jobs Search junior-level jobs Search senior-level jobs Search jobs by tech stack Search jobs by contract type Search remote internships Search remote part-time jobs Remote jobs Anywhere in the World Companies Hiring Anywhere in the World Companies Hiring Sales People Anywhere in the World Companies Hiring Software Engineers Anywhere in the World Resources Advice Tips for finding remote jobs Interview questions and answers Resume examples Cover letter examples Post a job Affiliates Is Remote Rocketship legit? Privacy policy Terms of service Job board SEO course Remote Job Search MasterClass AI Apply Copilot OpenClaw job finder Find jobs using your resume Jobs by Country Remote jobs anywhere in the world (Worldwide remote jobs) Remote jobs United States Remote jobs Australia Remote jobs Brazil Remote jobs Canada Remote jobs France Remote jobs Ireland Remote jobs Germany Remote jobs Netherlands Remote jobs Spain Remote jobs UK Popular Jobs Remote data analyst jobs Remote customer support jobs Remote executive assistant jobs Remote marketing jobs Remote product designer jobs Remote product manager jobs Remote project manager jobs Remote recruiter jobs Remote sales jobs Remote software engineer jobs Jobs by Type Remote full-time jobs Remote part-time jobs Remote contract jobs Remote internship jobs Remote entry-level jobs Remote jobs with no experience required Remote junior jobs (1-3 years of experience) Digital nomad jobs Remote jobs with no degree required Freelance remote jobs Temporary remote jobs Remote jobs hiring now Stay at home mom jobs