Primer

Market Manager

Primer

full-time

Posted on:

Origin:  • 🇺🇸 United States • Alabama

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Job Level

Mid-LevelSenior

About the role

  • Be the face of Primer in the community and grow enrollment for Alabama campuses
  • Build strong local networks and develop local channels that generate new family leads (sponsorships, partnerships, community engagement)
  • Execute on-the-ground marketing initiatives and present Primer’s vision directly to families
  • Spend much time in the field meeting partners, speaking with parents, hosting open houses, and connecting with community leaders
  • Plan and execute campus open houses, family info sessions, and tours that convert interest into enrollment
  • Serve as a trusted, knowledgeable voice when presenting Primer’s model to prospective families
  • Collaborate with central marketing and admissions to align local efforts with broader campaigns
  • Experiment with grassroots growth strategies; document and scale successful tactics
  • Manage ongoing relationships with enrolled families to strengthen community and referrals
  • Travel frequently (20-40%) across campuses within the state

Requirements

  • Strong track record in partnerships, admissions, marketing, or community outreach — ideally in K-12 education or fast-growth startups
  • Exceptional communicator who can connect with diverse audiences, from families to community leaders
  • Confident public speaker and presenter, comfortable leading events and representing Primer externally
  • Self-starter who thrives with autonomy and knows how to build systems out of ambiguity
  • Results-driven, with past accountability for growth, enrollment, or revenue targets
  • Highly organized and able to manage multiple relationships and events at once
  • Generalist mindset — willing to roll up your sleeves to do both strategy and execution
  • Must have a car and be available for regular travel across the state
  • Willingness to travel frequently (20-40%) across campuses within the state
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