Primal State Performance GmbH

Senior Conversion & Product Analyst – All Genders

Primal State Performance GmbH

full-time

Posted on:

Location Type: Remote

Location: Germany

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Job Level

Senior

Tech Stack

BigQueryCloudPythonSQL

About the role

  • Partner with Product and Marketing: Work closely with Product Managers and Marketers to define success metrics, evaluate experiments, and generate actionable insights.
  • Build and Maintain the Funnel: Own a sophisticated conversion funnel setup that connects user behavior across platforms and channels.
  • Campaign Analysis: Help the Marketing team understand campaign performance, user acquisition quality, and channel effectiveness.
  • Tracking & Instrumentation: Contribute to event tracking design, including server-side tracking, to ensure reliable and privacy-compliant data collection.
  • Data Modeling & Engineering: Use SQL and dbt to model clean, usable datasets that power dashboards and ad-hoc analysis.
  • Proactive Analysis: Identify trends, user behaviors, and opportunities for product or marketing improvement - without always being asked.
  • Enable Self-Serve: Help build a culture of data access by creating clear documentation, training materials, and intuitive self-service data sets in Lightdash.

Requirements

  • You have 3+ years in product analytics roles, ideally across both product and marketing analytics.
  • Proven skills in event tracking (client-side and server-side), product instrumentation, and campaign analysis.
  • Strong command of SQL (Python is an advantage) and experience working with cloud data warehouses like BigQuery.
  • Advanced knowledge of GTM and GA4.
  • Comfortable navigating ambiguity and independently driving clarity.
  • Demonstrated sense of ownership and proactive problem-solving skills.
  • Proficiency in English is required.
Benefits
  • Work flexibly, in the way that suits you best.
  • Receive a one-time €500 allowance to set up your perfect workspace.
  • Glow Card – your monthly treat.
  • Enjoy 40% off our entire product range.
  • 30 vacation days + 1 personal holiday + up to 10 additional unpaid days off when you need a real reset.
  • Our company health insurance reimburses up to €600 per year.
  • After your probation period, we’ll contribute €600 toward your pension plan – and if you add more, we’ll top it up with an extra 20%.
  • Get access to discounts and special offers from top brands through our corporate benefit platforms.
  • Choose between Urban Sports Club or Wellpass for wellness retreats.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
SQLdbtevent trackingproduct instrumentationcampaign analysisPythoncloud data warehousesBigQueryGTMGA4
Soft Skills
proactive problem-solvingownershipindependently driving claritynavigating ambiguity